IAMISIGO wins Zalando Visionary Award 2025

IAMISIGO wins Zalando Visionary Award 2025

IAMISIGO wins Zalando Visionary Award 2025

  • IAMISIGO, a brand founded in Nigeria, has won the Zalando Visionary Award 2025 for its revolutionary exploration of artisanal craftsmanship and pioneering innovation in textiles.
  • IAMISIGO will present its SS26 collection on the runway at Copenhagen Fashion Week in August, with ongoing support from Zalando through financial assistance for the show’s production, mentorship opportunities, and tailored industry connections.
  • The Zalando Visionary Award reflects Zalando’s continued commitment to supporting emerging designers who challenge conventions and inspire progress in the fashion industry.

BERLIN, JANUARY 30, 2025 // Zalando is thrilled to announce that IAMISIGO is the winner of the Zalando Visionary Award 2025, a pioneering brand that blends traditional textiles with African artisanal techniques. Founded by Bubu Ogisi in Nigeria, the brand redefines modern fashion while preserving cultural heritage, resulting in a collection of contemporary designs with a bold and fresh perspective.

IAMISIGO will present its entire Spring-Summer 2026 collection on the runway at Copenhagen Fashion Week in August.
The Zalando Visionary Award celebrates excellence in design, innovation, and social impact. The 2025 finalists, FEBEN, IAMISIGO, and Rave Review, were selected for their dedication to reshaping fashion through remarkable creativity and a commitment to inclusion and design. Aligned with Copenhagen Fashion Week’s sustainability requirements, the award underscores Zalando’s commitment to driving positive change in the industry.

During an exhibition held at Copenhagen Fashion Week AW25 [January 29, 2025], the award finalists had the opportunity to showcase their brands, present their vision and ethos through a display of their iconic pieces, and participate in a panel discussion moderated by Zalando. Following the presentation, the Zalando Visionary Award jury, composed of industry experts, named IAMISIGO the winner for its dedication to combining ethical sourcing with a commitment to supporting local communities. The brand’s distinct voice and visionary aesthetic challenge conventions, offering a fresh perspective on how positive change in fashion can be achieved through genderless design, created to resonate with the spirits and energies of everyone.

Jury member Anne Pascual, SVP Design, Marketing, and Content at Zalando, shared: “Congratulations to IAMISIGO and Bubu Ogisi. This award was created to highlight designers who approach their craft with authenticity and intention, and this is exactly what IAMISIGO has demonstrated. We are proud to support this brand. It is a wonderful opportunity to celebrate innovation and talent that inspires, and we look forward to collaborating to build a more inclusive and innovative industry.”

The jury also emphasized that Bubu Ogisi embodies the essence of a visionary in many ways and is a rare creative talent in the field today, with a brand whose outcome is both beautiful and miraculous.

IAMISIGO founder Bubu Ogisi expressed her gratitude: “I am deeply thankful for this recognition and believe this is just the beginning of an extraordinary partnership for IAMISIGO as we evolve as a brand. Expect magic in August!”

As the winner of the Zalando Visionary Award 2025, IAMISIGO will receive a €50,000 prize and support for the production of its SS26 fashion show at Copenhagen Fashion Week. Zalando will continue to support the designer’s business development by providing tailored resources, mentorship, and networking opportunities. Dio Kurazawa, founder of Bear Scouts, will act as a dedicated mentor throughout the year for the winning brand, offering valuable insights and industry knowledge.

#Zalando
@Zalando

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