H&M celebrates the launch of Universal Pictures’ film Wicked with a dedicated capsule collection

H&M celebrates the launch of Universal Pictures’ film Wicked with a dedicated capsule collection

H&M celebrates the launch of Universal Pictures’ film Wicked with a dedicated capsule collection

This fall, the H&M Wicked capsule collection transports us into the world of the musical The Wizard of Oz, with special products created in collaboration with Universal Products & Experiences. The collection features 12 pieces inspired by The Wizard of Oz and the iconic characters Glinda and Elphaba from the film: dramatic dresses or graphic t-shirts and sweaters—almost all in the magical shade of black.

This autumn, get ready to be transported to the musical Land of Oz with a H&M Wicked capsule collection and merch in collaboration with Universal Products & Experiences. Inspired by the Land of Oz and iconic characters Glinda and Elphaba from the film, there are 12 pieces in the collection: from a sharp-shouldered blazer and dramatically draped dress to graphic t-shirts and sweaters — almost all in witchy black, of course. The H&M Wicked collection will be available in selected stores and online at hm.com from 7 October.

The collection highlights dramatic silhouettes with pieces such as an hourglass-shaped blazer, a bandeau top with curved details, a black dress with thin straps, and a draped top with an asymmetric hem. Also included are oversized garments like a distressed sweater, a black hoodie with a silver logo on the back, and four t-shirts featuring Elphaba, Glinda, and the Wicked logo. The materials and fabrics emphasize layered textures—mesh, jersey, knits, embroidery, and leather. For accessories, the focus is on the letter “W,” with a curved handbag, sparkling earrings, and a textured belt.

This autumn, get ready to be transported to the musical Land of Oz with a H&M Wicked capsule collection and merch in collaboration with Universal Products & Experiences. Inspired by the Land of Oz and iconic characters Glinda and Elphaba from the film, there are 12 pieces in the collection: from a sharp-shouldered blazer and dramatically draped dress to graphic t-shirts and sweaters — almost all in witchy black, of course. The H&M Wicked collection will be available in selected stores and online at hm.com from 7 October.

Universal Pictures’ Wicked premieres in cinemas worldwide on November 22, 2024. The H&M Wicked collection will be available in select stores and online at hm.com starting October 7.

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