The story of Hadri is a journey of innovation and passion for skincare, started by visionary pharmacist Adriana Ghiță in the lab of a small pharmacy. With a clear vision and dedication to excellence, Adriana transformed her pharmaceutical expertise into reliable dermatological solutions, which are now available in her pharmacy in Pipera.
From idea to action: The birth of a successful Romanian skincare brand
Adriana Ghiță had not dreamed of creating cosmetic products since childhood. She began working in a large pharmacy, noticing that nearly 90% of the cosmetics were imported. This observation sparked an innovative idea: why not create Romanian-made products, developed by local pharmacists, based on their extensive knowledge of skin and its needs?
Driven by curiosity, Adriana embarked on an intense research process, studying cosmetic production and experimenting with various formulas in the lab. After a year and a half of rigorous testing, she developed the first Hadri products, based on natural ingredients – and designed to meet a wide range of skin needs.
A business built on science and dedication
After developing the initial products in 2010 while working for another pharmacy, Adriana opened her drugstore in Voluntari in 2013, which included a small lab where she produced cosmetics. Slowly but surely, the business grew, and in 2018, Hadri obtained its pharmacy license, transforming the drugstore into a full-fledged pharmacy with its laboratory. The pharmacists at Hadri craft personalized creams and lotions in their lab today.
The initial investment in cosmetic products was around 5,000 lei, but the costs of expanding the business were much higher. Opening the drugstore required an investment of 60,000 euros, and obtaining the pharmacy license cost an additional 90,000 euros. However, these efforts paid off: today, Hadri generates millions of lei in revenue, with projections indicating a turnover of 5 million lei this year.
Innovation on display: The Hadri lab
Recently, Hadri Pharmacy moved to a larger space, and one of its standout features is the visible laboratory, where customers can watch the entire process of cosmetic production. This transparency not only inspires trust but also gives consumers the opportunity to see how science and natural ingredients combine to create effective and safe solutions.
Hadri places a strong emphasis on clean products, free from unnecessary additives or filler ingredients. Each formula is designed to nourish and protect the skin without compromise. Customers can find a wide range of products – from lotions and moisturizing creams to shampoos and personal hygiene items.
Customization and sustainability: Hadri’s core values
Another unique aspect of the Hadri brand is its product customization service. Customers with specific skin issues – whether sensitive, allergic, or difficult to treat – can consult with Hadri’s pharmacists to develop personalized products. This process can even involve consultation with a dermatologist, ensuring that each product is perfectly tailored to the individual’s needs
In addition, Hadri is committed to sustainability. All products are packaged in glass containers, and customers are encouraged to return for refills whenever they finish a product. This initiative not only benefits the environment but also rewards customers with a 20% discount for each refill.
Hadri pharmacy – availability and accessibility
The Hadri Pharmacy is visible from the street at 166-168 Pipera Boulevard, open daily from 8:00 AM to 9:00 PM, where Adriana welcomes customers with personalized solutions for their skincare and health needs.
Thus, the Hadri Pharmacy offers a diverse range of personal care products, including customized options crafted in its lab. With a commitment to quality and sustainability, the pharmacy positions itself as a trusted destination for those seeking tailored health and beauty solutions.
Hadri is a perfect example of how passion for science and the desire to make a difference can transform an idea into a successful brand. With a portfolio of 100 handmade products, Adriana Ghiță and her team continue to innovate, offering reliable dermatological solutions in a transparent and sustainable manner. Hadri Pharmacy in Pipera is not just a place to find skincare products but also a source of inspiration for the future of the cosmetics industry in Romania.
