For the 2025 festive season, H&M explores opulence and glamour with a sophisticated touch.
Party outfits, outerwear pieces, knitwear, and refined tailoring stand out through fluid and silky materials, metallic details, faux fur, and statement knits.
Silhouettes are dramatic, draped, and play with volume in an effortless yet sophisticated way.
From high-energy parties to moments of luxurious relaxation, the mood is always festive and elegant.
The Holiday 2025 collection for women, men, and kids will be available starting November 6 in selected stores and online at hm.com.
Key pieces include a black velvet kimono jacket decorated with embellishments, paired with matching velvet trousers; a sleeveless black satin top with an open back, tied at the neck with a velvet ribbon; sheer trousers with velvet side details; a selection of draped dresses and tops; and a double-breasted black tuxedo completed by a cascading bandeau top.
“There’s truly a party atmosphere this festive season, but in a more refined and sensual way. Everything has a sophisticated air luxurious materials such as velvet, satin, faux fur, and leather, elaborate draping, tailored suits, and knits with accentuated textures. The look is strong yet polished at the same time. Every piece in the collection deserves its moment to shine,” says Eliana Masgalos Duarte, Head of Design for H&M’s womenswear collection.
The color palette is rich and refined, with shades of black, white, grey, brown, burgundy, and green.
Textures play an essential role – from luxurious velvet, lurex, and sequins applied through innovative techniques, to faux fur, shearling, leather, brushed knits, boucle knits, and fringes.
In terms of accessories, faux fur dominates appearing in bags, shoes, and hats – while the jewelry is bold and oversized.
For the Holiday 2025 menswear collection, the same confidence and opulence can be found, but with more relaxed silhouettes.
Laid-back elegance is expressed through plush textures, subtle shine, and velvety finish denim.
Key pieces include a statement parka, a washed-effect shearling jacket, comfortable knitwear, and fine-striped suits with a relaxed fit, alongside fluid shirts.
The blend of timeless craftsmanship and modern versatility gives the collection a sophisticated and stylish air.
