On December 4 and 5, H&M transforms the area in front of its store in AFI Cotroceni into a festive pop-up dedicated to the H&M loyalty program community, created in partnership with Crumb Bakery. Visitors are invited to discover a seasonal experience filled with immersive moments, warm treats, and special gifts.

Members of the H&M loyalty program will be welcomed with winter sweets, such as aromatic hot chocolate and red velvet cookies created especially for this occasion. In addition, for purchases over 130 RON, H&M members will receive an exclusive holiday gift – an H&M Home Christmas candle, seasonal cookie cutters, or themed red socks offered within the limits of available stock.

The event supports H&M’s initiative to bring memorable experiences to its stores and to create authentic moments for its community. The pop-up will open starting at 10:00 a.m., offering visitors the opportunity to step into the unique atmosphere of the winter holidays.