The creators of UNTOLD are participating in the 25th edition of the Christmas Tree Festival at the National Museum of Art of Romania, in an event that reconfirms the role of this charitable gala as one of the most important social and cultural events of the year. Organized by Save the Children Romania, the festival continues to mobilize the artistic community and the business environment to support access to education for vulnerable children.
For the fifth year in a row, the creators of the most beautiful festival experience, UNTOLD, an event ranked 3rd internationally, are taking part in the event organized by Save the Children at the National Museum of Art of Romania, with a tree created by designer and producer Anda Ambrosini.
“The new chapter UNTOLD ONE is already beginning to take shape, and the tree created for ‘Save the Children’ is designed as a visual story that speaks about beginnings and growth. The design starts from a core of light, a defining element for the UNTOLD universe, transformed here into a symbol of hope and the energy that sets things in motion. The same luminous core is inspired by the energy that defines the festival’s identity and, year after year, gathers fans and emotions in the same place.
The green accents at the top suggest maturation and direction, the idea that even a small gesture can truly change destinies. The UNTOLD tree represents the beginning of the new ‘ONE’ chapter, not just as a visual theme but as a direction. A light that grows and transforms until it becomes real support and real opportunity. Because magic lies not only in emotion, but in what it can change.” Anda Ambrosini
The presence of the UNTOLD brand at the gala has become a benchmark, after in 2022 and 2023 the trees created by the UNTOLD team were the highest auctioned items of their respective editions. In 2022, the “REAL LIFE MAGIC” tree was sold for 100,000 EUR, and in 2023, the creation set a new record, being purchased for 140,000 EUR.
This year’s edition highlights the core message of Save the Children: vulnerable children have the right to non-discriminatory education, a need that remains urgent in Romania, where more than a third of children continue to be at risk of poverty and social exclusion.
“The good deeds made at the Christmas Tree Festival are, in fact, those that do us good. Society is built on solidarity and the care we share together for the most vulnerable. The health of a society is defined through solidarity, empathy, and the joining of efforts for good. That’s why I am grateful that we have the opportunity to build these good deeds together, dear UNTOLD Creative Team.” Gabriela Alexandrescu, Executive President, Save the Children Romania
In Romania, data from 2025 shows the scale of vulnerability among children. Nine out of ten children included in Save the Children programs consider access to sufficient and healthy food essential, while a similar percentage highlight access to books and educational games as a priority.
47% of respondents classify educational materials as “extremely important,” and for 69%, health represents the main indicator of a normal standard of living. At the same time, one third of children in Romania live at risk of poverty or social exclusion, with the percentage rising to 41.7% in rural areas. The most affected are children from families where parents had limited access to education, with a rate of 75.8%.
In this context, the Christmas Tree Festival remains one of the most relevant mechanisms for supporting the education of vulnerable children. Over its 24 editions, the event has generated more than 10 million euros, funds through which 272,127 children have been supported.
The 25th edition continues this model, brings the real needs of children to the forefront, and offers a solid intervention tool where the difference between a child who stays in school and one who drops out does not lie in statistics, but in essential things: food and real access to education.
