Gucci Bloom unveils enchanting garden dreamland campaign for its floral fragrances

Gucci Bloom unveils enchanting garden dreamland campaign for its floral fragrances

Gucci Bloom unveils enchanting garden dreamland campaign for its floral fragrances

Gucci has launched a breathtaking advertising campaign for its Gucci Bloom fragrance line, capturing the essence of a floral paradise. Photographed by Harley Weir, the campaign features models Diane Preud’homme, Li Linzi, and Marilou Hanriot. The trio is depicted floating in water amidst a lush array of flowers and leaves, embodying the spirit of the fragrances they represent.

The campaign showcases three distinct scents from the Gucci Bloom collection, each tailored for the blooming seasons of spring and summer. The Eau de Parfum, a cornerstone of the collection, is a luxurious blend of tuberose, jasmine buds, and Rangoon creeper, evoking the vibrancy of a dense floral garden. For those seeking a lighter scent, the Eau de Toilette offers a refreshing mix of lemon, mandarin, and bergamot, providing a crisp and invigorating aroma.

Further intensifying the range is the Eau de Parfum Intense, which incorporates the exotic Lady of the Night flower, lending a rich and sensual fragrance profile. The campaign’s creative direction, orchestrated by Al Dente, and the styling by Francesca Burns, featuring ethereal, sheer garments, perfectly complement the dreamlike quality of the imagery and the fragrances.

This visually stunning and olfactory-rich campaign not only highlights the unique qualities of each Gucci Bloom fragrance but also transports viewers into a dreamland, making it a compelling showcase for the beauty and allure of the Gucci Bloom line.

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