Gorenje consolidates its position as a top brand in the home appliances sector at EuroCucina, the most important international trade fair dedicated to kitchen exhibitions. Gorenje presents a carefully selected collection of home appliances, in which technology and design blend harmoniously.
Guided by the “Life Simplified” philosophy, Gorenje uses the exhibition space at EuroCucina to show how their products integrate naturally into everyday life. The brand focuses on solutions that save time, reduce the complexity of preparations and transform the kitchen into a more enjoyable space. With appliances designed to integrate perfectly into any type of kitchen, Gorenje offers a wide range of products that deliver reliable long-term performance.
The presence at the fair reflects the desire to be closer to consumers who have trusted the Gorenje brand for over 75 years, at the moment when they seek guidance and confidence in building their own lifestyle simplified and adapted to their own homes.
Innovating and simplifying the kitchen experience
Continuing to simplify the home cooking experience, Gorenje presents the new built-in pizza oven, capable of preparing a perfect Neapolitan pizza in a record time of just 2 minutes. Launched in Italy, the country where pizza was born, this product reflects Gorenje’s belief that advanced technology must support everyday cooking, not complicate it. At the same time, Gorenje also presents the AI Dish Designer, an intelligent cooking assistant, designed to eliminate the uncertainties from daily meal preparation. Integrated into the brand’s ConnectLife ecosystem, the technology helps users create dishes starting from the ingredients they already have, whether entered manually or photographed directly in the application.
Gorenje’s new Smart KitchenFit range of refrigeration appliances is designed to integrate perfectly into any kitchen furniture, while the Built-in BigVolume fridge-freezer offers remarkable storage capacity. These models include the unique AdaptTech technology, an intelligent system that learns users’ habits to anticipate cooling needs, optimising the temperature before actual use. In this way, the appliances discreetly support the daily routine, keep food fresh for longer and contribute to reducing energy consumption.
At EuroCucina 2026, Gorenje illustrates a clear concept: technology must simplify life, design must be natural, and the kitchen must remain centred on everyday life.
