The H&M A/W 2025 drop 2 collection launched today, October 2, offering customers the pieces revealed exclusively at last month’s H&M London Fashion Week event.
The second chapter of the H&M A/W 2025 collection brings to the forefront a neon noir atmosphere and cinematic mystery, in an elegant reinterpretation of urban evenings. Bold silhouettes in leather and faux fur intertwine with elements of strong tailoring and fluid slip dresses with a refined and sophisticated air. The collection encourages self-expression, defining style as something that comes from within: it’s not what you wear, but the way you wear it.

“We created the collection with a day spent in a big city in mind, where the outfit has to adapt on the go. The focus is on versatile pieces with a cool air, which can be easily transformed from morning to evening, from light to dark, from one mood to another. This chapter brings with it sparkle, sensuality and individuality,” says Eliana Masgalos, H&M Womenswear designer.

Each piece reflects the creativity and individuality that defined the hybrid H&M show at London Fashion Week, held on September 18, with the collection presented in the final act. The event brought Romeo Beckham, Paloma Elsesser, Amelia Gray and Lila Moss to the runway, and among the guests were Little Simz, ASAP Nast, Emily Ratajkowski, Gabbriette, Adwoa Aboah and Lennon and Anaïs Gallagher.

Filmed on the street, full of life, movement and confident energy, the collection campaign features Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall. Like the collection, the campaign captures the transition from day to night, being created by Anthony Seklaoui and accompanied by a film signed by Mitch Ryan.