Farmec, the largest Romanian cosmetics manufacturer, enters the fragrance market with Epithet, the new premium line that expands the company’s portfolio into one of the most competitive market segments. Inspired by the tradition of luxury perfumery, Epithet aims to become the daily accessory worn by women and men with strong personalities, who like to be noticed.
Created for those seeking a sophisticated olfactory experience, Epithet is launched through the two perfumes Oud and Musk created under the signature of Claudine de Vogel, a perfumer internationally recognized for refined and balanced creations. The Epithet brand offers two distinct aromas: Oud, dedicated to women, and Musk, intended for men both combining classic and modern notes to create unique and memorable fragrances.
Epithet Oud has vibrant accents of ginger and pink pepper, balanced by the freshness of geranium. The intense notes of oud intertwine with aromas of rose and coriander, “melted” by the warmth of cedarwood and the mystery of incense. Patchouli, vetiver, Siam benzoin, and myrrh are added for a profound olfactory signature. Epithet Musk is the perfume created for the modern man, confident, who combines classic refinement with contemporary energy. The fragrance is based on the intense freshness of ginger, complemented by a floral bouquet with accents of rose, as well as subtle notes of leather, oud, and musk.
“We created this brand out of the desire to find the perfume that directly and boldly expresses the personality of the one who wears it. Epithet is about assertion a powerful fragrance that does not need an elaborate story, because it is the beginning of the story, through the attraction it instantly awakens,” says Oana Luca, Product Manager.
“Entering the fragrance market by launching Epithet represents an important strategic step for Farmec and a natural extension of our expertise in the field of cosmetics. This launch marks the beginning of a new chapter in the Farmec story, one in which we will continue to innovate and carry forward the tradition of Romanian excellence,” said Mircea Turdean, CEO of Farmec.
Both Oud and Musk are perfumes that, through persistence and olfactory imprint, can accompany the wearer on an ordinary day, at a meeting, or an evening event. The products are available in the 50 ml variant.
