Grasping a Prada purse, Emma Watson is the epitome of eco-conscious style in the Re-Nylon 2024 series, set against the backdrop of the expansive ocean. Photo by Willy Vanderperre.
Prada reveals its 2024 Re-Nylon Collection, featuring the enchanting Emma Watson, merging high fashion with environmental stewardship. Watson, against a canvas of the vast ocean, personifies eco-luxury in captivating visuals shot by the renowned Willy Vanderperre.
The campaign’s visual narrative is as profound as its ecological ethos. Watson, sporting a chic pixie haircut, flawlessly complements the Re-Nylon collection’s sleek, eco-friendly designs. Serving also as the face of Prada’s Paradoxe perfume, she is captured wearing a cerulean slip dress beneath a voluminous coat, elegantly accessorizing with a Prada nylon handbag. This campaign is a manifesto of transformation, education, and proactive engagement. With each Re-Nylon Collection item purchased, Prada supports the SEA BEYOND initiative, a collaborative venture with UNESCO’s Intergovernmental Oceanographic Commission, aimed at enlightening and mobilizing the forthcoming generation around sustainability and ocean conservation.
