This year, DiKa, the premium Bulgarian fashion brand, marks an important milestone – 25 years of presence in the Romanian market. Since the opening of its first boutique on Magheru Boulevard no. 34 in Bucharest on September 25, 1999, DiKa has become a trusted name in the world of fashion, known for its elegant design, high-quality clothing, and timeless style. The brand’s unique ability to seamlessly blend classic elements with contemporary trends has made it a favorite among fashion-conscious Romanians. Today, DiKa operates six boutiques across the country, including locations in Bucharest, Constanța, and Sibiu, serving as a preferred destination for those who appreciate premium clothing and a sophisticated shopping experience.
New Collection: Timeless Elegance Meets Modern Comfort
The Fall/Winter ’24 collection features comfortable wool coats made from high-quality fabrics, perfect for the colder months, as well as a variety of tweed suits that strike the perfect balance between classic and contemporary. Paired with dresses and skirts, these versatile pieces offer both style and comfort.
Soft knits, another important highlight of the collection, ensure a cozy yet elegant look, while classic pantsuits offer a sophisticated option for any occasion. For those looking to make a statement, the collection’s light blue pieces stand out as must-haves, bringing a fresh and elevated touch to any wardrobe.
A Legacy of European Craftsmanship
DiKa’s success in Romania and across Europe is rooted in its commitment to quality, durability, and transparency. Since its founding almost 30 years ago, the brand has embraced a vertically integrated business model, controlling every step of the production process—from fabric creation to the final garment—within its own facilities. This ensures the highest standards of craftsmanship and consistency.
Since joining the E. Miroglio group in 2017, DiKa has strengthened its production capabilities, with 95% of its fabrics sourced from the group’s factories in Bulgaria, Italy, and Serbia. The result is clothing that is 100% made in Europe, complying with strict labor laws, environmental regulations, and designed to be worn for the long term.
