AVAVAV, the Florence-based brand known for its avant-garde, humorous approach, once again surprised its audience with its latest Spring/Summer 2025 collection, unveiled in an unexpected collaboration with adidas Originals. Set in the Forza e Coraggio Sports Stadium in Milan, the show blurred the lines between traditional fashion and streetwear, offering a playful and satirical commentary on the fashion industry’s obsession with aesthetics.

Nothing short of a display of irreverent creativity, the collection stood out with exaggerated proportions, rebellious touches of humor, and a critique of the annual ‘operation bikini’ mentality. Oversized silhouettes, paired with chunky trainers and reimagined sportswear, created a visual spectacle that balanced absurdity and functionality—something AVAVAV has perfected.

Models stumbled, lost their shoes, and even vomited during a race that was anything but a personal best. But that was precisely the point: the peculiar sporting event was not about athletic excellence but rather a bold statement on the pressures and absurdities in fashion and life.