Effortless elegance meets understated ease
About the Campaign
COS unveils its Autumn Winter 2025 campaign presenting a modern wardrobe where effortless elegance meets understated ease. Rooted in timeless design principles, the collection is defined by fine materials, precise tailoring and subtle yet striking details.
Captured by acclaimed photographer Carlijn Jacobs in an intimate London studio, the campaign features model Angelina Kendall alongside Colin Otto and familiar faces from COS’ shows and campaigns: Awar Odhiang, Sora Choi, Badhiel Nyang and Long Li. The portraits celebrate the individuality of each talent while drawing focus to the collection’s quietly expressive design language.
Collection Highlights
Palette and Textures
This season, rich experimentation across fabric and finish brings depth and new dimension to the collection. A refined palette of dark, inky hues – black, gunmetal, khaki and deep navy shades – sets a sophisticated foundation.
Textural contrasts – matte versus sheen, shearling against leather – are further explored through croc and pony-effect finishes, introduced across ready-to-wear and accessories to enable considered yet refined layering.
Womenswear
Womenswear offers a curated wardrobe designed to transition seamlessly from day to evening:
- Structured 1950s-inspired silhouettes with feminine cuts and open necklines
- Wool coats shaped by rounded, meticulously constructed lines
- Matching flannel and wool pieces for balanced, poised looks
- Sculpted cashmere and fluid dresses introducing softness and movement
- Relaxed knitwear and outerwear styled with pencil skirts for confident femininity
Menswear
Menswear explores sartorial design through the lens of modern utility:
- Heritage references in outerwear, heavy knits and relaxed tailoring
- Reinterpreted classic forms with inside-out lapels, oversized proportions and sharp shoulders
- Tonal layering and complementing fabrications for versatile styling
- Basketweave knits, mélanges and rib detailing adding warmth and texture
- Clean, streamlined silhouettes balancing structure with fluidity
Creative Team
- Photographer: Carlijn Jacobs
- Stylist: Jane How
- Hair Stylist: Olivier Schawalder
- Make-up Artist: Lynsey Alexander
- Featuring: Angelina Kendall, Badhiel Nyang, Colin Otto, Awar Odhiang, Sora Choi, Long Li
