This summer, Bucharest sounds different. Sony Romania launches “Bass Therapy” – a series of events blending hip-hop, urban culture, and the power of sound, showcasing the new Sony ULT speakers.
With ULT Power Sound technology, Sony offers more than just a product – it delivers an experience you feel throughout your body. Featuring a dedicated bass-boost button, the ULT speakers don’t just play music – they turn it into a vibe. That’s the heartbeat of the campaign.
And because we live in a time where self-care is everything, Sony introduces a more accessible kind of “wellness.” No breathwork or forest retreats – just a solid bass drop that works every time.
The campaign is rooted in a simple insight: sometimes, all you need to shift your vibe is the right track and a speaker that makes it resonate within you.
First drop: June 21 @ Boiler Muncii
The opening event brought together DJ Kamal and Psihotrop, along with dozens of participants who felt the bass live, powered by ULT speakers. The atmosphere was electric, the vibe authentic, and the energy hard to ignore.
So what is “Bass Therapy,” really?
It’s the question Macanache tried to answer in an Instagram challenge: “What’s your bass therapy song?” Fans joined the game, and a few lucky ones were invited to an exclusive listening session with the artist – a meeting point between beats, emotion, and technology. Together, they curated the official Bass Therapy playlist, coming soon on Spotify.
Bass Therapy Calendar – What’s Next
- June 28 – Boiler The Zoo with Vlad Dobrescu
A new Boiler location, bringing a fresh dose of bass therapy. - July 13 – Boiler Promenada
Special guest – to be revealed. The grand finale features a surprise guest and possibly the most high-energy party of the campaign.
All events take place on weekends, between 11:00 AM and 2:00 PM. Entry is free.
Bass that fuses tech and lifestyle
In a culture driven by “dopamine hacks” and self-care routines, Sony proposes a simple yet impactful alternative: well-delivered music. “Bass Therapy” isn’t just a product launch – it’s an invitation to fully experience sound, in a relaxed urban setting, with people who vibe the same way.
#BassTherapy – online, in the streets, and on your playlist
The campaign is already buzzing across both digital and real-life spaces. Boiler, Macanache, local artists, and fans who joined the challenge are all part of this authentic movement. The official Bass Therapy playlist is live on Spotify – the perfect soundtrack for a summer in the city.
