Back to school doesn’t have to mean the end of holiday relaxation. On the contrary – it can be a reason to redefine your style and express yourself freely. Epantofi.ro launches the campaign “Back to Cool”, showing that being cool is not a privilege – it’s a choice. All you need is the right vibe: sneakers trending on TikTok, a backpack that can keep up with daily life, and a look that makes you feel like yourself in any situation.
The campaign brings forward the season’s most popular brands – adidas, Puma, Vans, Reebok, New Balance, Converse, Skechers – with products combining comfort, functionality, and ease. Because today, cool means freedom, individuality, and the courage to mix styles – just like top creators do on Instagram or TikTok.
Girls who set the vibe
For teenage girls who know that fashion is more than clothes – it’s a way of expression. adidas Samba sneakers, Puma Suede, or classic Vans Old Skool are star models in the lookbooks of TikTokers and trendsetters from Copenhagen or Seoul. Paired with mini skirts, oversized shirts, blazers, or soft sweaters in soft girl aesthetic style, they create outfits full of personality, yet relaxed and natural.
Key accessory: the backpack – not the boring one from primary school, but one full of details, with a visible logo, becoming part of the outfit. Combining functionality with aesthetics is a must in 2025 – because cool means what truly works, day after day.
Boys who own the look
Back to school is the perfect time to take control of your personal style. Teenagers are increasingly inspired by the “college” vibe on TikTok: rugby shirts, wide pants, hoodies, and, of course, sneakers. adidas Campus, Puma Smash, or the legendary Reebok become the perfect base for fashion experiments. These are models that have stood the test of time and easily integrate into trends emerging daily on social media.
On the back? A backpack from Vans, adidas, or Puma. Ideal: oversized, with compartments for everything – from books and laptops to water bottles. Cool is the fact that you can wear it with anything – from a smart blazer to a relaxed tracksuit.
Mini queens of the playgroun
Girls know what they like – and they want to feel like the heroines of their own stories. Colorful sneakers from adidas, New Balance, or Disney models with lights and fairytale accents give them exactly what they need: comfort and the joy of wearing them. Velcro closures turn the daily routine into playtime.
Backpacks? Ideally pastel-colored, with playful prints and reinforced backs. Cool is not only what looks adorable but also takes care of correct posture – no one should carry weights without support.
Little kings of confidence
Boys appreciate simple and practical things. Sneakers from Skechers, adidas, or Vans are so versatile they fit any context – school, training, or playtime. What’s cool? The fact that footwear and backpacks don’t get in the way of movement. Backpacks with smart compartments and front buckles protect the back and reduce discomfort after a long day – something appreciated by both kids and parents.
Back to Cool – choose your vibe on epantofi.ro
The “Back to Cool” campaign reminds us that style starts with the small things – the shoes you want to conquer the world in and the backpack that becomes your daily ally. They are your personal statement.
All the products from the “Back to Cool” campaign are already available on epantofi.ro and in the app. Catch the vibe before everyone else.
