Zendaya and Roger Federer star in new On campaign.

Zendaya and Roger Federer star in new On campaign.

Zendaya and Roger Federer star in new On campaign.

Zendaya and Roger Federer have teamed up for an exciting new campaign for On, bringing a playful twist to the tennis court. In a visually captivating video, the duo engages in an intense game of “air tennis” – a match played without a ball. The scene starts with Zendaya and Federer bumping into each other at an On store, exchanging competitive glances in homage to Zendaya’s role as tennis star Tashi Duncan in the film “Challengers.”

As they mimic a fast-paced tennis match, an adrenaline-pumping soundtrack reminiscent of Atticus Ross and Trent Reznor’s work in “Challengers” sets the tone. The campaign highlights both stars’ strong connections to On; Zendaya was recently named the brand’s newest partner, with plans to reimagine existing apparel collections and lead creative campaigns in lifestyle, movement, and sports. Federer, an On entrepreneur, also boasts a tennis-inspired collection with the brand.

Watch the campaign video below to see Zendaya and Federer in action.

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