A Tribute to Compassion and Solidarity
The Romanian jewelry brand Zea et Sia launches, in partnership with HOSPICE Casa Speranței, the campaign “Angels for Life” an initiative that blends emotion, memory, and generosity to support patients receiving palliative care.
At the heart of the campaign lies the symbolic Angels Collection, handcrafted in Zea et Sia’s workshops in Romania. Through this project, 5% of the value of each purchased piece will be donated to HOSPICE Casa Speranței, helping sustain the free services provided to adults and children diagnosed with incurable illnesses.
“This collaboration is also a deeply personal tribute. Five years ago, my mother was admitted to HOSPICE, where she received care with dignity and compassion. The ‘Angels for Life’ campaign is my way of honoring her memory and supporting the extraordinary work of the HOSPICE team. It is a tribute not only to my mother but to everyone who has had an angel in their family someone fighting this merciless disease called cancer.”
Oana Bîrsescu, Founder of Zea et Sia
The need for palliative care in Romania far exceeds the system’s current capacity. Regional studies show that, in some counties, only 8-10% of those who require such services actually receive them. HOSPICE Casa Speranței continues to provide free medical, psychological, and social support, but demand keeps increasing. Every partnership and every gesture of solidarity brings more comfort and dignity to those going through their most difficult moments.
“Partnerships like this strengthen our belief in the power of community. I truly appreciate the name and message of the campaign each buyer becomes, in turn, an angel of hope. We are grateful to Zea et Sia, to Oana, and to everyone who chooses to get involved.”
Mirela Nemțanu, CEO, HOSPICE Casa Speranței
The campaign runs until June 2026, during which several events dedicated to generosity and community will take place including public awareness initiatives and charity events.
About Zea et Sia
Zea et Sia reinterprets fine jewelry through emotion, meaning, and responsibility.
A Romanian brand that speaks not about accessories, but about wearable legacies pieces that celebrate human connection and are meant to be passed down through generations.
Founded by Oana Bîrsescu, a former lawyer with over ten years of experience in international law, Zea et Sia was born from a personal transition: from career to creation, from argument to art, from reason to emotion with enduring value.
Each piece is handcrafted in Romania from recycled gold, ethical diamonds, and natural pearls, by local artisans who preserve a rare craft. Through this process, Zea et Sia blends aesthetic refinement with social and environmental responsibility, turning the act of wearing jewelry into a conscious choice.
