- Zalando combines insights from its Trend Spotter tool with internal expertise to predict five emerging trends, including Victorian Decorum, Playful Proportions, and Modern Heritage.
- The first report of its kind by Zalando identifies macro trends, the cultural shifts shaping them, and how they inspire micro trends for 2025.
- The Zalando 2025 Trend Forecast is an extension of the new Zalando 2024 Trend Rewind, an interactive analysis of the trends that dominated the year 2024.
Berlin, January 13, 2025 // Today, Zalando launches the 2025 Trend Forecast, a new innovative report presenting the trends that will dominate the fashion world in 2025. Using data-driven insights from Zalando Trend Spotter, combined with the fashion expertise of its internal specialists, the Trend Forecast presents five main emerging trends: Victorian Decorum, Power Dressing, Playful Proportions, Sheer Confidence, and Modern Heritage.
Using the Zalando Trend Spotter, a feature that leverages Zalando’s unique role in connecting fashion brands with over 50 million customers in Europe, the 2025 Trend Forecast analyzes key search data to establish the basis of emerging trends. This information, combined with a comprehensive analysis of recent runway trends and cultural research conducted by Zalando experts, forms the basis of the 2025 Trend Forecast.
The five main trends that are predicted to inspire customers this year, as explained by Zalando, are influenced by broader cultural trends, including the need for escape and stability. While Victorian Decorum is aimed at those who wish to be transported to a bygone era, Playful Proportions and Sheer Confidence will stimulate creative minds in search of new ways to express individuality. Power Dressing is anticipated to provide both a sense of stability and confidence. Finally, Modern Heritage is designed to offer wearers both a sense of collective comfort and individualism through a modern reinterpretation of boarding school chic.
Exploring these trends, the Zalando 2025 Trend Forecast represents an extension of the Zalando 2024 Trend Rewind, a new interactive experience in the online store, showcasing the influences that had a lasting impact in 2024.




