Wella Professionals, the No. 1 hair color brand in salons worldwide, introduces its latest innovation in haircare: Ultimate Color, a ritual care range designed to preserve color intensity while enhancing all other aspects of care for color-treated hair. Following the success of the Ultimate Repair range, Wella expands its super-premium haircare portfolio to address a key consumer need: color care.
Make It Last. Nothing compares to that fresh-from-the-salon feeling, vibrant color, radiant shine and hair that feels fully revitalized. Now, Wella Professionals extends that moment through a complete four-step regimen that delivers multi-benefit care from roots to ends, inside and out.
Unlike classic color-protection ranges that focus solely on pigment retention, Ultimate Color is designed to meet the full spectrum of needs of color-treated hair:
• Long-lasting color vibrancy, up to 10 weeks*
• Resilience and anti-breakage protection
• Hydration
• Scalp comfort and soothing
• Shine, vitality and UV protection
At the heart of the range is the Miracle Leave-In Mask, a hero product infused with patented technology containing glycine and a metal purifier, forming a shield against damage and environmental stressors. This leave-in mask features an irresistible fragrance and is enriched with Pro-Vitamin B5, delivering hydration and resilience, up to 4x more resistance to breakage***.
“Finally, a color care range that truly addresses the needs of every client. This advanced care system is designed to meet the diversity of all types of color-treated hair. From bold shades to subtle tones, it delivers personalized care and long-lasting vibrancy thanks to its multi-benefit formulas,” says Jordanna Cobella, Wella Professionals UKI Color and Trends Ambassador.
DISCOVER THE ULTIMATE COLOR RANGE
Color Sealer Liquid Layer (Salon Exclusive):
An acidic leave-in liquid applied after coloring, instantly sealing color and improving scalp comfort. 87% of users confirm improved comfort after the first use**.
Sulfate-Free Shampoo:
Gently cleanses while minimizing pigment loss during washing*** and soothing the scalp. Formulated with a metal purifier for enhanced color protection.
Conditioner:
Targets moisture loss and porosity, making detangling easier and faster while restoring softness and manageability***.
Miracle Leave-In Mask:
The no-rinse formula delivers hydration, up to 4x more resistance to breakage*** and UV protection, preserving color while reducing rinse steps that can diminish intensity.
Shine Spray:
The final step for luminous shine and long-lasting smoothness, delivering up to 4x more smoothness****.
Ultimate Color by Wella Professionals is more than a range for color-treated hair, it is a promise. A promise that day-one color intensity will last up to 10 weeks*, that hair will look healthy and that confidence will shine through every strand. With salon-exclusive technology and results appreciated by consumers, Wella Professionals continues to redefine excellence in haircare.
