A New Color That Acts in Just 10 Minutes, for Quick Root Retouch Services
As the world’s number one salon color brand¹, Wella Professionals continues to set the standard for top-class color with Color Xpress, a revolutionary innovation for stylists. This groundbreaking hair coloring solution delivers up to 100% gray coverage in just 10 minutes, redefining efficiency without compromising quality. It’s the perfect aid for women for whom time is the most valuable resource and who are always in a rush. Color Xpress empowers stylists to offer a transformative service in reduced salon time.
Why Color Xpress?
Women are looking for express beauty treatments and services that suit their hectic lifestyles without compromising quality. Specifically regarding hair, 14% of women do not dye or give up coloring because it is a time-consuming process (*2).
With its rapid 10-minute action time, Color Xpress gives stylists the ability to offer a new quick root retouch service – Xpress Root-Touch Up. Whether it’s a last-minute touch-up, a special occasion, or simply integrating care into a complex beauty routine, Color Xpress ensures women can enjoy quality gray coverage at the salon, with unmatched efficiency.
“Color Xpress is a game-changer for us, the stylists. It allows us to meet the increasing demand for express services, without compromising on quality or results. It’s the perfect combination of innovation, speed, and customer satisfaction,” says Marco Firriolo, Wella Professionals Ambassador.
What Makes Color Xpress Unique?
The ControlX technology used by Color Xpress revolutionizes hair coloring, based on fast-acting ammonium carbonate, a new alkalizer for Wella Professionals, which acts like an overcharged magnet. Ammonium carbonate quickly combines the color dyes so that the color molecules form in just 10 minutes, preventing the color from becoming too dark.
Color Xpress also includes a revolutionary metal purifier incorporated in the formula to encapsulate metals, avoiding additional damage caused by free radicals.
Not only efficient, Color Xpress is also a conscious choice for clients and the planet, with a vegan formula and packaging made from recycled materials.
11 Shades for Xpress Root Retouches
Color Xpress offers a carefully conceived palette of 11 shades, created to blend perfectly with existing hair color and to provide flawless root retouches. These shades have been tailored to meet the color needs for root retouching, ensuring that stylists can easily find the perfect match for each client.
Color Xpress by Wella Professionals is here with a reliable xpress solution.
