The anniversary edition UNTOLD X begins tomorrow, August 7, and marks a major milestone in the evolution of the festival, which now ranks 3rd worldwide in the list of the top 100 festivals. With a spectacular lineup, UNTOLD Xbrings together hundreds of thousands of fans from around the world in an event dedicated to music, technology, fashion, and urban culture.
For this anniversary edition, the organizers of UNTOLD have prepared new festival zones, specially created to further diversify the experience for fans of all ages.
UNTOLD KIDS AREA
UNTOLD Kids is a space dedicated to the little ones, where children can enjoy educational activities, games, and entertainment in a safe and creative environment.
Secret Garden by Biutiful offers an elegant and relaxing alternative in the heart of the festival, with lounge zones, refined bars, Instagrammable decor, and fine music selections.
Soul Circle is a new stage dedicated to emotional connection, featuring artists and musical moments that encourage introspection and reconnection.
SENSORY LOUNGE FOR NEURODIVERGENT CHILDREN
UNTOLD also introduces the Sensory Lounge, a space specially designed for neurodivergent individuals and their companions, created in partnership with the Neuroatipic Foundation.
It is the first area of its kind in Europe integrated into a music festival. Here, participants will find an inclusive, calm, and friendly environment, with specialized support and resources adapted to their needs.
This initiative highlights UNTOLD’s commitment to diversity, inclusion, and real accessibility.
BRAND PARTNER EXPERIENCES
At the UNTOLD X anniversary edition, the story begins with an innovation that lights up not just wallets, but also the imagination: the first physical OLED card issued in Romania, signed by BT, Visa, and UNTOLD.
An extension of the digital version launched two years ago, this special card activates with every contactless transaction, creating a captivating visual effect in tune with the festival’s theme.
At the heart of the festival, BT creates a corner of interaction and rewards. An interactive memory game and onboarding activation through the BT Pay app transform the simple act of opening an account into a surprise-filled experience – from vouchers to official merch, Premium platform access, and priority entrance to the festival.
Visa, one of the main partners of UNTOLD, will have an extended activation near the Retro Stage “Fantesia.” The brand’s presence includes branded bars, a customized main access point with Visa’s visual identity, and an interactive booth – Untold Creators by Visa, designed to encourage direct engagement with the public.
Visa also supports stage moments with the finalists of Untold Creators by Visa, strengthening the brand’s connection with the creative side of the festival. Its visual identity will be present throughout, with signage and ambient branding.
Red Bull, in the Time area, fuels the passion for speed and performance with Formula 1 simulators, offering pure adrenaline to those wanting to feel like they’re on the circuit.
This year, Red Bull is also showcasing a real Formula 1 car, used in official demos, similar to the RB7 or RB16B models, ready for static display.
MAINSTAGE HIGHLIGHT – “KEEP ART HUMAN” by ALOK, Powered by Pepsi
On Saturday, August 9, Pepsi will deliver a memorable show to UNTOLD fans: “Keep Art Human”, a concept created by superstar Alok, ranked #4 in the DJ Mag Top 100, in collaboration with Urban Theory.
Pepsi takes on the role of architect of multisensory experiences at the festival. In the park, across from the Casino, the bedroom dancefloor becomes a place where dance is rewarded with prizes, pillow fights erupt in THE SOLO PILLOW FIGHT, and misting parties offer a refreshing vibe.
There’s also a digital creation zone: AI transforms your portrait into royal artwork, and the Kitchen Party brings snacks and music in a continuous dance of moods – all set in a cozy lounge atmosphere with good energy.
“IN MEMORIAM AVICII” MOMENT
On August 9, in a moment filled with emotion and remembrance, UNTOLD and Kaufland will pay tribute to one of the most beloved artists in UNTOLD history – Avicii.
The Swedish artist was the headliner of the first UNTOLD edition in 2015, and his impact is still felt today. The “In Memoriam Avicii” moment, taking place on the Mainstage, honors one of the artists who defined the identity of UNTOLD, marking the beginning of a story that continues to inspire.
Kaufland’s activation proposes a space for relaxation and interaction, where games, fun zones, and creative experiences bring people together. Participants can win prizes, enjoy immersive activities, and create connections that, just like at UNTOLD, can last a lifetime.
MORE PARTNER EXPERIENCES
Near the Premium Lounge, McDonald’s has built an entire universe: anniversary messages, childhood-themed decor, a prize pool, swings, photo booths, and relaxation zones. A space where friendship and play blend with nostalgia. Artists Delia and Iustin (HVNDS) will perform on the TRAM stage, adding to the festive vibe curated by McDonald’s.
₿itopia is the activation created by Bitget for UNTOLD 2025 – a sensory space where technology listens, amplifies, and resonates with the human rhythm. An immersive experience that translates heartbeats into a language of connection, building bridges between technology and humanity. Bitget invites fans to discover a place where every beat becomes a signal and every visitor – a frequency in motion.
Regina Maria offers an emotional safety oasis. In a dedicated area, participants can leave messages about unspoken emotions, talk to specialists, and discover that mental health is an act of courage, not weakness.
Uber brings urban energy and adrenaline: electric bumper cars become symbols of freedom of movement, while pick-up and drop-off points offer comfort and efficiency.
The activation is designed to offer fast, comfortable, and safe access for both general and VIP audiences, through two dedicated main access points:
- Strada Nuferilor – for General Access & VIP
- Strada Uzinei Electrice nr. 2 – VIP only
Aqua Carpatica creates a space where hydration becomes interactive. The wheel of fortune and dedicated bar serve as refreshment zones near the Retro stage, while the Instagrammable area tells the story of purity through memorable visuals.
Winston bets on lounge, air, cocktails, and the Aerodium wind tunnel – an extreme experience that lets you defy gravity, complemented by special shows and ambient music.
Madri builds the “Bario de los Gustos” – a space where beer meets Spanish jamón, custom t-shirts are created live through embroidery or heat-press, and spontaneous dance shows bring Iberian energy to Central Park.
All these experiences can be admired from above, from the 30-meter-high Ferris wheel, which offers an impressive panorama of the UNTOLD universe and the city of Cluj-Napoca.
The magical gates of the UNTOLD universe open on Thursday, August 7, 2025, at 4:00 PM. During all 4 days and 4 nights of fun, access to the festival is allowed between 4:00 PM and 5:00 AM.
