Bucharest, March 28, 2025 – What if Raffaello was a dress? Raffaello, together with the fashion brand Mia Peculiar, enthusiastically announces the launch of the capsule collection “White Collection: A Dreamlike Poetry of Textures”, inspired by the iconic design of Raffaello specialties. The garments are physically showcased for the first time at Mercedes-Benz Bucharest Fashion Week, on March 28 and 29, in a specially arranged space, the Royal Dining Room, at the National Museum of Art of Romania, with the official launch for the general public to follow later on the official Mia Peculiar website.
The “White Collection” line explores the subtleties of the relationship between texture, purity, and femininity, which are essential in the Raffaello universe as well as in the vision of designer Costina Costa-Foru, the creator behind Mia Peculiar. “I wanted to transpose the DNA of the Raffaello brand into a fashion collection that is not just visual, but also tactile and emotional. The delicate textures, fine transparencies, and fluid tailoring reflect the complexity and delicacy hidden in an apparent simplicity,” states Costina Costa-Foru.
Fashion as a Multisensory Experience
“Raffaello is more than a specialty confection; it is a multisensory experience and emotion. An important component of our communication strategy is humanizing the brand, direct interaction between the brand and the consumer. In our events, we not only display the brand’s visual identity but always invite the public to enter its universe, to live unique experiences, to feel the emotion. This time, at Mercedes-Benz Bucharest Fashion Week, we propose an exercise of imagination beyond the usual: what if Raffaello was a dress? The collection by Mia Peculiar is an interpretation of the delicacy and timeless elegance of Raffaello, which we convey through every detail of the product, whether we speak of taste, texture, or aesthetics,” says Silvia Butolo, Country Marketing Manager at Ferrero Romania.
The collaboration between Raffaello and Mia Peculiar is a celebration of delicacy, refined simplicity, and self-expression. An immersive collection detached from the cyclicality of seasonal fashion, it redefines white as the color of all emotions, occasions, and expressions, reflecting the timeless elegance of Raffaello and the artistic, multi-textured femininity of Mia Peculiar. The “White Collection” consists of six outfits that perfectly express the balance between purity and sophistication, transparency and structure, simplicity and complexity.
The elegant white, present in each creation, offers a modern reinterpretation of a color with strong significance and which transcends the conventional. The materials used – silk for fluidity, organza for vaporous structure, delicate lace for finesse, and subtle pearls as refined details – reflect the essence of discreet distinction, akin to the layers of a Raffaello specialty. Each piece in the collection is a declaration of femininity, where transparencies harmoniously blend with architectural cuts, and vaporous layers create a fascinating play between texture and luminosity.
In this collection, fashion becomes a dialogue between sensation and texture, each outfit translating the essence of Raffaello – purity, delicacy, refinement, and spontaneity – into ethereal outfits, seemingly plucked from a dream. Presented in harmonious pairs, the outfits embody a distinct tactile and emotional experience, evoking the desire to reward oneself with something light, fine, and exquisitely crafted.
The contrast between textures, silhouettes, and states reflects the multidimensional nature of femininity – refined yet spontaneous, delicate yet strong. The material becomes an extension of feeling, transparency reveals authenticity, silk flows like emotion, and lace whispers of craftsmanship. Each outfit is a poetic composition of touch and movement, inviting the wearer to embrace the beauty of transparency, spontaneity, and timeless refinement.
