Between October 15 and 18, 2025, Bucharest becomes the main stage of fashion in the region with the Mercedes-Benz Bucharest Fashion Week, a large-scale event that celebrates creativity, sustainability, and innovation. Organized under the umbrella of the Council of Fashion Designers of Romania (CFDR), the event brings together designers, cultural institutions, fashion schools, brands, and industry leaders for a series of conferences, shows, and curated moments across multiple iconic locations in the city.
This year’s edition marks a new stage in consolidating the MBBFW platform, aiming to transform Bucharest into a regional hub of fashion and creativity through a program that integrates education, sustainability, and European cultural dialogue.
Mercedes-Benz continues its strategic partnership with Bucharest Fashion Week as the main partner of the most prestigious fashion event in Romania. This consistent collaboration is part of Mercedes-Benz’s commitment to supporting excellence, innovation, and elegance in all its forms. The partnership underscores the shared values of the two entities: a passion for perfection, attention to detail, and the desire to redefine standards of excellence.
The Camera Nazionale della Moda Italiana (CNMI) is one of the institutional strategic partners of Bucharest Fashion Week for this edition. CNMI, the organizer of Milano Fashion Week®, is the association that regulates and coordinates the development of Italian fashion. The organization represents the highest cultural values of Italian fashion and is dedicated to protecting and promoting its image both in Italy and worldwide. Through this continued institutional support, the recurring fashion event in Bucharest has gained significant recognition in Romania.
Next Generation
The autumn edition opens with the “Next Generation” conference, hosted by Promenada Mall Bucharest on October 15, between 10:00 and 12:00. Moderated by journalist Amalia Enache, the conference brings together creators, mentors, and industry professionals in a dialogue on “The Future of Fashion: Sustainability, Creativity, Business.” Guests include Roberto Liberti (Milano Fashion Institute), Iris Skrami (CEO and Co-founder of Renoon), Alina Ceușan (Founder, Retro Future), Matteo Patalano (Space & Agency Group, Co-founder and partner), and Andreea Bădală (creative director and founder, Murmur). The discussion will emphasize how sustainability and technology define new directions in fashion. The event is open to the public, offering all fashion enthusiasts the opportunity to take part in discussions about the trends shaping the industry of the future.
Also on the first day takes place the Next Generation-Fashion Talent Award, a competition dedicated to emerging designers, organized in partnership with Polimoda, one of the most prestigious fashion schools in the world. Under the theme “Cultural Heritage in Fashion: A Bridge Between Tradition and Innovation,” young creators are invited to propose collections that reinterpret cultural heritage through a contemporary and sustainable lens. The ten selected finalists will present their collections on the Mercedes-Benz Bucharest Fashion Week runway, before an international jury composed of Massimiliano Giornetti (Director, Polimoda), Sara Maino (Creative Director, Fondazione Sozzani and CNMI International New Talent and Brands Ambassador), Doina Ciobanu (Luxury consultant and sustainability advocate), Giorgia Feroldi (Vogue Italia), Julia Galimova (Tomorrow Ltd), Massimiliano Nardiello (Fashion Director, Antonia), and Clarisse Reille (Executive Director, DEFI La Mode de France). The moment will be moderated by journalist Ioana Ciurlea, who will accompany the audience and the jury throughout the presentations of the young designers.
Fashion Shows
Before the official start of the presentations, on October 11, Mercedes-Benz Bucharest Fashion Week opened with an exclusive event signed MANOKHI, created in collaboration with Vogue Italia. The evening, co-hosted by actress Amy Jackson Westwick, marked a spectacular debut for this edition and brought together 15 international personalities from the world of fashion and entertainment. The event featured special guest Alex Ariviere, and among the guests were Emili Sindlev, Anna Andres, Melis Sezen, Iris Mittenaere, Betty Bachz, Jessica Aidi, Janice Joostema, Kseniya Shipilova, Franziska Nazarenus, and Celine Bathmann.
The stage of the third edition of Mercedes-Benz Bucharest Fashion Week is hosted by the National Museum of Art of Romania, with the support of the Ministry of Culture.
Over the three days of the event, designers from across the region from established names to emerging voices of European fashion—will take the stage: Romeo Gigli (Italy), Ami Amalia, Rhea Costa, Carmen Secăreanu, Murmur, Medeea, M. Marquise, Alexandra Șipa, and Rafaela Peștritu (Romania), Diana Milkanova (Poland), Kseniaschnaider and Gudu (Ukraine), Rxquette (Republic of Moldova), as well as Lado Bokuchava and Tatuna (Georgia). The series of presentations includes the show of the Saman Loira brand, supported by the Camera Nazionale della Moda Italiana, as part of the strategic partnership between CNMI and MBBFW, dedicated to promoting international design and creative dialogue. Saman Loira is a brand included in the official calendar of Milano Fashion Week® and was a finalist of the Camera Moda Fashion Trust Grant 2025.
A moment dedicated to design from the Republic of Moldova will bring to the stage five brands OK KINO, Valentina Vidrașcu, Yulia Efros, Katea Gri, and Storojuc with the support of APIUS Moldova, Innovate Moldova, and Invest Moldova, in a celebration of creativity and local identity.
In addition to the presentations in the Throne Hall, Mercedes-Benz Bucharest Fashion Week also includes a series of private shows. ALMAZ will close the first day of the event with a show at ROMAERO; on the second day, VOL will present its collection created in collaboration with Massimiliano Giornetti, at Kiseleff 21; and on the last day, NISSAwill conclude the edition with a static presentation at the Casa Oamenilor de Știință.
Sustainability Dinner
On October 16, at Loft Bucharest, the Sustainability Dinner will take place a strategic event addressing essential topics related to responsibility in fashion, sustainable innovation, the circular economy, and international collaboration in fashion. During the evening, the official accession of the Council of Fashion Designers of Romania (CFDR) the organizer of Mercedes-Benz Bucharest Fashion Week to the European Fashion Alliance (EFA), the most important European platform dedicated to sustainability and creative collaboration, will also be announced.
The Ministry of Culture joins the event, marking Romania’s institutional involvement in European initiatives dedicated to sustainability and creative industries. Also present will be leaders of the main fashion organizations in Europe Carlo Capasa (Chairman, Camera Nazionale della Moda Italiana; Board Member, EFA), Scott Lipinski (CEO, Fashion Council Germany; Chairman, EFA), and Elke Timmerman (International & Business Relations, Flanders DC; Board Member, EFA). The discussions will be moderated by Doina Ciobanu, in a setting dedicated to dialogue, innovation, and responsibility a moment that seals Romania’s integration into the European community of sustainable fashion.
Showroom
On October 17, the Corinthia Hotel Bucharest becomes the place where fashion meets business, through Showroom Moment for Buyers, a concept that directly connects designers with major international retail houses. Each designer will have their own dedicated space, conceived as an intimate experience of discovering the collections and the brand’s creative universe. Among the buyers present are Level Shoes (United Arab Emirates), Antonia (Italy), Galeries Lafayette (France), DOFAMIN (Republic of Moldova), Selfridges (United Kingdom), United Arrows, Hankyu Department Store, Isetan Mitsukoshi, and The Nime (Japan), alongside Camera Buyer Italia, Camera Showroom Milano, Dell’Oglio Store, and Riccardo Grassi.
Lounge, Networking Area and Parties
The Royal Reception Hall of the National Museum of Art of Romania becomes the meeting point for fashion lovers, offering a refined experience in an elegant and contemporary setting. Guests will be able to discover interactive activations proposed by the event’s partners, relax in lounge areas, and savor moments spent in a select ambiance. The atmosphere of this creative hub where dialogue and inspiration intertwine naturally—will be completed by Delia – live performance powered by adidas, a moment that brings together the energy of live music and the spirit of contemporary fashion.
Mercedes-Benz Bucharest Fashion Week continues beyond the catwalk through a series of exclusive parties, with access by invitation only.
The edition debuts with the Opening Party powered by IQOS, in collaboration with ALMAZ x The Brunch Affair, where Mr. Belt & Wezol will turn the evening into a celebration of dance and pure energy. The story of VOL goes further, after the presentation, with a private party at Catrinas, where the atmosphere will be shaped around elegance and authentic connections. Ami Amalia enters the SS26 party map with an event at Platforma Wolf, inspired by the spirit of sport and dedicated to celebrating movement, style, and contemporary attitude.
After Party MBBFW x IQOS
The autumn edition of the Fashion Week concludes spectacularly with a Closing Party powered by IQOS, which will take place at Fratelli Studios 1. The event promises a vibrant atmosphere where creativity and elegance intertwine in a memorable experience dedicated to those who live through style and personal expression.
Through its initiatives, IQOS consistently supports the creative community in Romania, providing a space for the expression of talent and innovation. Participation in Mercedes-Benz Bucharest Fashion Week consolidates this mission, creating a platform for exposure, visibility, and collaboration for the materialization of artistic visions. The sound of the evening will be crafted by renowned artists and DJs, completing a lineup of guests that brings together emblematic figures from fashion, art, and lifestyle voices that define trends at an international level.
Exhibitions
Within Mercedes-Benz Bucharest Fashion Week 2025, the exhibition program brings together a series of distinct curatorial projects that explore, through diverse forms of artistic expression, the dialogue between fashion, culture, and identity.
“Brâncuși and the Muses of Dance”
The opening of the “Brâncuși and the Muses of Dance” exhibition will take place on Wednesday, October 15, 2025, at 16:00, in the Hall of Mirrors of the National Museum of Art of Romania, within Mercedes-Benz Bucharest Fashion Week 2025.
The exhibition will be open to the public between October 15–19, 2025, and represents an initiative of the National Institute of Heritage, conceived as a contemporary dialogue between heritage, dance, and fashion. The project starts from the collaboration between Constantin Brâncuși and avant-garde dancer Lizica Codreanu, bringing back to the public’s attention a lesser-known side of Brâncuși’s creation namely, the costumes designed by the sculptor for Lizica’s choreographic performances. The installation, created in an immersive and educational format, captures Brâncuși’s legacy in dialogue with contemporary art and today’s creative industries.
The approach aligns naturally with the theme of the NEXT GENERATION-Fashion Talent Award competition within MBBFW, “Cultural Heritage in Fashion: A Bridge Between Tradition and Innovation,” which encourages the valorization of tradition and cultural identity through contemporary and sustainable means.
Exhibition – MRACONIA | BY BALKAN
In this edition, Mercedes-Benz Bucharest Fashion Week continues the dialogue between fashion and art through the MRACONIA | BY BALKAN exhibition, hosted at CINA (Str. Benjamin Franklin 10). The opening will take place on October 15, at 18:00, and the exhibition will be open to the general public between October 16-19, from 16:00 to 21:00. Curated by Stefan Dragic and Vasilis Marlantis, the exhibition brings together works by artists such as Aurel Contras, Lucian Pruna, and Korina Gallika, exploring, from a contemporary perspective, the connection between Balkan identity, memory, and visual expression.
