From March 27 to 30, the Mercedes-Benz Bucharest Fashion Week for Spring 2025, Romania’s most important fashion event, is set to transform the center of Bucharest into a vibrant runway with global echoes, now in its second edition.
This year, the event continues to focus on three central pillars: fashion, education, and sustainability. Conferences and workshops dedicated to sustainability will bring together experts and professionals from the industry to explore the future of responsible fashion. The educational events at this edition of Mercedes-Benz Bucharest Fashion Week are made possible with the support of Polimoda – one of the world’s most prestigious fashion and design schools.
Bucharest Fashion Week connects designers, buyers, publications, media, and universities to support fashion in Romania and the region. The event brings together brands, local designers, and potential international buyers, promoting “Made in Romania” on the global stage. Eight international magazines from five countries and over 40 buyers and showrooms have confirmed their participation, alongside designers from Hungary, Poland, Ukraine, and Italy, as well as stylists, influencers, and photographers from four countries.
Strategic Partnership with the Ministry of Culture & Mercedes-Benz Bucharest Fashion Week
Starting with this edition, Mercedes-Benz Bucharest Fashion Week benefits from the support of the Ministry of Culture, joining the event as a strategic partner. This is an important step in supporting and officially recognizing initiatives in the creative industries, as well as a reconfirmation of the values shared by contemporary fashion and cultural heritage. Thanks to this partnership, the event once again takes place in the emblematic spaces of the National Museum of Art of Romania – the Throne Hall, the Hall of Mirrors, and the Royal Dining Room – thus strengthening the link between current artistic expression and some of Romania’s most representative cultural symbols.
Additionally, Italian institutions – the Italian Embassy in Bucharest, ITA – Italian Trade Agency, the Italian Cultural Institute, and the partner association Confindustria Romania, reaffirm their support for Mercedes-Benz Bucharest Fashion Week, which contributes to strengthening cultural and economic relations between Italy and Romania. In a sign of continuity and appreciation for this partnership, the spring edition begins on March 27 with an exclusive event: the Opening Party Mercedes-Benz Bucharest Fashion Week, hosted at the prestigious Residence of the Italian Ambassador in Bucharest. The presence of this event in such a symbolic setting reflects the joint commitment to support contemporary artistic expressions, encourage intercultural dialogue, and support the training of new generations of professionals in the creative industries, also thanks to the exchange of expertise with Italian professionals.
On this occasion, thanks to the collaboration with the Camera Nazionale della Moda Italiana (CNMI), Italian designer Tiziano Guardini will dress the dancers of the Bucharest Opera with his creations, who will perform a special show during the evening. Moreover, this initiative is one of those promoted by CNMI following the signing of the Memorandum of Understanding for the promotion of Italian fashion abroad, together with the Ministry of Foreign Affairs and other industry associations earlier this year.
Fashion Presentation Schedule for this Edition of MBBFW: On March 27, private shows will showcase creations by ALMAZ at the Nicodim Gallery and NISSA at Hala Laminor. On March 28 and 29, the National Museum of Art of Romania hosts in the Throne Hall a suite of creators from Romania, the region, and Italy: Litkovska, Rhea Costa, Ksenia Schnaider, Medeea, Carmen Secăreanu, OK Kino, Romeo Gigli, Ana Radu, Ami Amalia, Rxquette, Kata Szegedi, M. Marquise, Diana Milkanova, Alexandra Șipa, MURMUR, and Bevza. March 28 also sees the private show VOL at Uzina Filaret.
During the Mercedes-Benz Bucharest Fashion Week, the MANOKHI brand prepares an exclusive experience over two days, dedicated to special guests from the international fashion industry. On March 29, the evening starts with a private dinner, and the next day, guests will explore Dracula’s Castle and participate in a themed brunch, followed by a final evening in an iconic restaurant in Bucharest. International guests include: Chiara Ferragni, Valentina Ferragni, Veronica Ferraro, Alison Toby, Doina Ciobanu, Anna Andres, Kseniya Shipilova, Rose Bertram, Chloe Lecareux, Jessica Goicoechea, Carina Zevline, and Nabila Vergara.
These shows are dedicated to event guests, but there will also be unique experiences for the general public in Bucharest throughout the event.
Lounge and Networking Area The Royal Dining Room of the National Museum of Art of Romania opens its doors to fashion lovers, offering an unforgettable experience in an elegant and sophisticated setting. In this special space, guests will discover captivating interactive experiences created specifically by event partners, enjoy lounge areas and an exclusive bar. Beyond valuable networking opportunities and visibility, this location also becomes a perfect space for relaxation, socialization, and memorable fun moments.
Participants at the Mercedes-Benz Bucharest Fashion Week at the National Museum of Art of Romania on March 28 and 29 will have their own space on a unique photo wall at the IQOS activation, and will be photographed by Ștefan Dani, one of Romania’s most appreciated photographers specialized in fashion and beauty, with one participant having the chance to appear on the cover of a prestigious Romanian magazine.
Next Generation Conference On the occasion of this edition, the NEXT GENERATION program dedicated to the new generation of creators and entrepreneurs in the Romanian fashion industry will be launched. Designed as a creative, educational, and sustainable ecosystem, the project aims to provide essential resources, mentorship, and visibility for young designers, students, entrepreneurs starting out, and fashion enthusiasts who wish to pursue a career in the industry. The key event of this edition will be the NEXT Generation conference on March 27, during which the official theme of the 2025 Fashion Talent Award competition will be announced, and the main directions of the program will be presented. The program runs throughout the year, with mentoring sessions, workshops, and talks, and culminates with the final presentation of collections created as part of the Fashion Talent Award contest, at the autumn edition of Mercedes-Benz Bucharest Fashion Week. Registrations for all three directions of the program will be available from March 27 on the official website mbbfw.ro and will remain open until May.
Trade & Designers Showroom At this edition, the showroom will take place over all three days of the Festival, in the Hall of Mirrors at MNAR, where designers invited to MBBFW have the opportunity to discuss in detail and present their collections to over 40 international buyers who have arrived in Bucharest for the event. Among them are representatives of major retail chains, department stores, and showrooms from Milan, New York, London, Paris, or Osaka.
After Party MBBFW x IQOS This spring’s edition of Fashion Week will conclude on a spectacular note with an After Party presented by IQOS. The event will take place in an unconventional location and promises a vibrant atmosphere where creativity and elegance intertwine in a memorable experience.
IQOS actively supports the creative community in Romania, including through events like Mercedes-Benz Bucharest Fashion Week, which provides a platform for exposure, visibility, and direct involvement in the materialization of artistic visions. The values that define IQOS, such as progress, innovation, and their role in society, highlight new talents and bring them to the attention of the public.
Music will be provided by renowned DJs, who have created the soundtrack for exclusive events at Paris Fashion Week, ensuring a sophisticated and dynamic ambiance. Also among the guests will be personalities from the fashion & lifestyle industry, iconic figures who define trends at the international level.
Support for the Event Title Sponsor: Mercedes-Benz Main Partners: IQOS, Banca Transilvania, Auchan Partners: Raffaello, Fashion Days, Oral-B, STIL Diamonds, Pepsi, adidas, Evian, Glenfiddich, Martini, Nespresso, Schwarzkopf Professional, PUPA Milano, Radisson Blu Hotel Bucharest, InterContinental Athénée Palace Bucharest, BoConcept, Sciccheria Ristorante Italiano
Institutional Partners: Ministry of Culture, Camera Nazionale della Moda Italiana, Italian Embassy, ITA – Italian Trade Agency, Italian Cultural Institute in Bucharest, Confindustria Romania, National Museum of Art of Romania, Bucharest City Hall / ARCUB, Embassy of the Republic of Moldova, Embassy of Ukraine. Academic Partners: Polimoda, Babeș-Bolyai University of Cluj-Napoca, National University of Arts Bucharest (UNArte), University of Art and Design in Cluj-Napoca (UAD), and West University of Timișoara (UVT)
