adidas Originals launches a new chapter.

For the Spring/Summer 2025 collection, adidas Originals transitions from celebrating its cultural heritage to inspiring future generations with “The Original” – a communication campaign built on the premise that revolutionary change begins with one person, with one step.

adidas Originals has always focused on the iconic models it has offered to the world. Thus, at the heart of the campaign are three silhouettes that have profoundly influenced urban culture and the art scene: Superstar II, Handball Spezial, and Samba OG.

The foundation of the campaign’s concept lies in the brand’s creative vision in collaboration with renowned director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work, which, like adidas Originals, navigates a space that speaks equally of sports, music, and fashion. It takes vision, craftsmanship, and an unwavering commitment to authenticity to create something truly original – qualities that define both his work and the iconic adidas Originals silhouettes.

Grevet translates his recognizable style into an evocative film that captures the essence of originality. Through his lens, we understand the impact of those who have inspired thousands to follow in their footsteps. The story unfolds through captivating juxtapositions, and the energy of the crowd creates the perfect atmosphere to discover each Original in its environment.

In the background, the soundtrack “Only You (And You Alone)” by The Platters completes the narrative:

One person is enough To inspire a thousand This will always be The Original