The Motans marked a new chapter in his artistic journey with the presentation of the album “PRELUDE”, the fourth studio release of his career, at the The Artist Awards gala. The artist chose to unveil the cover of the upcoming album for the first time and to transform the moment into an experience dedicated to his fan community.

Before the event, The Motans organized a treasure hunt at NIBIRU, hiding ten vinyl samples in ten different locations. On social media, the artist published an illustrated NIBIRU map featuring motani characters, indicating the points where the hidden copies were located.

Fans were challenged to discover the locations and to correctly answer a question about The Motans in order to obtain a vinyl sample. Those who managed to find one of the ten copies and provide the correct answer will be able to exchange the sample, upon the release of the album this autumn, for an official “PRELUDE” vinyl. The culminating moment of the campaign took place on the red carpet of The Artist Awards, where The Motans presented, for the first time, the cover of the “PRELUDE” album. The artist chose to wear the vinyl of the new release as an accessory, thus offering the public the first image of the album before its official launch.

Through this campaign, The Motans built a launch concept that blended online and offline experiences, transforming the album’s promotion into an interactive adventure for his fans and giving them the opportunity to be part of the “PRELUDE” story even before its release.

The album “PRELUDE”, the fourth in The Motans’ discography, is set to be released this autumn.