For the Spring-Summer 2025 season, the H&M Atelier collection continues to bring archetypal menswear options, envisioned through the distinct perspective of the design studio.
Timeless shapes and functional clothing are reimagined through a contemporary lens that channels the urban spirit of Los Angeles. When it comes to the color palette, the tones are lighter and neutral, featuring washed blues and sun-faded blacks, energized by a touch of raspberry pink. These are complemented by the distinctive feel of the materials and an always sophisticated, yet never overly studied attitude.

“Just like in our debut season, this collection is refined and meticulously crafted, with a strong focus on the feel and quality of the materials. Inspired by both downtown Los Angeles and the endless streets of Paris, the collection offers a transitional wardrobe while retaining the essence of the Atelier label. Some pieces carry a second-hand charm, reflecting the uniqueness of a perfect vintage find,” says Ana Hernández, Menswear Designer at H&M.

The sleek silhouette enhances the originality of the collection, as pieces are layered to highlight versatility. Relaxed cuts remain essential: from long, lightweight coats and belted cotton raincoats to lightweight Italian wool suits with sharp shoulders and contrasting linings. The cut is oversized for a light and casual feel. With a pre-washed, timeless look, the cropped leather moto jacket has the originality of a vintage piece. Five-pocket trousers effortlessly pair with jackets inspired by the season’s functional clothing. Fluid cotton and linen shirts are left unbuttoned and layered over slim-fit knit tank tops and button-up cotton jersey tees.

Characterful accessories add an unmistakable West Coast flair: the silhouette is completed with square-toe deerskin moto boots, while the snakeskin leather belt is a simple touch that adds originality.

The new H&M Atelier Spring-Summer 2025 collection will be available online starting February 27, 2025.