Rituals Cosmetics, the international brand known for its luxurious and natural body care, skincare products, home fragrances, and gift sets, is continuing its expansion in Romania with the opening of its third local store—this time in Iași.

The new location is set to open its doors on April 17 at 10:00 AM, inside Mall Moldova, offering brand enthusiasts from the northeast region of the country the opportunity to step into the sensorial world of Rituals, right in the heart of the city.

To celebrate the grand opening, the first 100 customers will receive a special gift containing a mini shower foam and a mini body cream, regardless of the purchase amount. Additionally, those who spend a minimum of 220 RON will receive a complimentary mini fragrance sticks set, perfect for bringing a relaxing atmosphere into their home.

On launch day, Rituals’ popular full-size shower foam will also be available at a special promotional price of 40 RON—an ideal opportunity for new and returning customers to discover one of the brand’s most beloved products.

The new store is designed as a haven of peace and inspiration, where customers can explore Rituals collections, enjoy exclusive offers, and discover the brand’s philosophy: transforming daily routines into meaningful moments of joy and personal care.

Dorota Prat-Carrabin, Managing Director CEE at Rituals, stated:
“Our rapid expansion in Romania reflects our desire to bring the Rituals experience closer to everyone seeking balance, tranquility, and beauty in everyday life. We are excited to connect with the community in Iași and provide them with a unique shopping experience in a space that encourages relaxation and discovery.”

Less than six months after its official debut in Romania, Rituals Cosmetics is strengthening its local presence, underscoring the growing interest among consumers for premium, sustainable products inspired by ancient traditions.