Rituals Cosmetics continues its rapid expansion in Romania with the opening of one of its largest stores, located in AFI Cotroceni. The launch will take place on August 6, at 10:00 AM, and the new space offers an elegant and tranquil ambiance, inviting customers to transform everyday moments into meaningful wellbeing rituals.
Only on the opening day, customers will have the opportunity to personalize their purchased products through elegant calligraphy, adding a special touch that turns each item into a gift or keepsake with personal value.
Special offers and experiences
To celebrate this opening, the first 100 customers who make a purchase, regardless of the value, will receive a complimentary goodie bag. In addition, Rituals is offering special promotions for 10 days after the opening: all customers who make a purchase of at least 220 RON will receive a mini set of fragrance sticks from their favorite collection, perfect for creating a relaxing atmosphere at home. The iconic foaming shower gel will also be available at the special price of only 40 RON.
Customers will also be invited to take part in exclusive in store experiences available only on the opening day. They can personalize their purchased products with elegant calligraphy, turning their favorite items into unique pieces. The surprises continue: after completing their shopping, customers will have the chance to win additional prizes by participating in the Rituals Wheel of Fortune.
A new milestone for Rituals in romania
“This opening is special because it marks the first Regular Plus format store in Bucharest, meaning a larger space with an extended product range. We are proud to bring the Rituals experience to the western part of the city, in a well known and beloved shopping destination. We see this as a unique opportunity to reach a new audience who may not yet know us, while also being closer to our loyal customers in the area, offering them easy access to our products and in-store experiences. Since September last year, we have opened six stores, five of them in Bucharest, each bringing us closer to our mission of helping people slow down and find moments of true wellbeing in their everyday lives,” says Dorota Prat-Carrabin, Managing Director CEE at Rituals.
Expanding the philosophy of mindfulness
With the launch of this flagship store, Rituals strengthens its presence in Romania, bringing its philosophy of mindfulness and self care to even more customers. The new store offers a unique opportunity to step into the Rituals universe, right in one of Bucharest’s most important shopping destinations.
