Rituals Cosmetics continues its expansion on the local market through the opening of a new store, in Plaza România, Bucharest. The inauguration will take place on Wednesday, February 18, starting at 10:00 AM, and the first 100 customers will receive gifts with any purchase.

Located on the ground floor, the new space preserves the brand’s distinctive concept, designed as an urban sanctuary dedicated to well-being. Customers will be able to discover the brand’s emblematic collections for body care, home fragrance and gifting, in a décor that invites slowing down and reconnection.

This is the brand’s second opening in Sector 6, following the store in AFI Cotroceni, launched last year, thus consolidating Rituals’ presence in one of the most dynamic commercial areas of Bucharest.

Gifts and special offers at the opening

On the occasion of the inauguration, the first 100 customers will receive a gift that includes a shower foam and a body cream in travel size format, regardless of the purchase value.

In addition, for 10 days from the opening, the shower foam in standard format will be available at the promotional price of 40 lei, and for purchases of at least 220 lei, customers will receive a mini set of fragrance sticks, ideal for bringing a note of refinement and balance into the home space.

The expansion in Plaza România confirms the accelerated growth pace of Rituals, which also plans further expansion with new stores locally.