On Monday evening, the SECRETIST concept store officially unveiled its winter window displays created by Doina Levintza a couture universe where imagination has no boundaries and beauty becomes a space of freedom and play.

The artistic installation, built around original sketches by Doina Levintza, features expressive characters, painterly masks, graphic contrasts and pieces from the artist’s personal collection. Together, they transform the windows into a magical world that brings together femininity, theatre and the spirit of childhood.

The theme of the decor is inspired by the artist’s manifesto an invitation to enjoy a world of fantasy, dreaming and limitless creativity, a world where beauty becomes a place in which we can rediscover emotion and authentic joy.

During the event, Doina Levintza shared with the guests the meaning behind each displayed element, the story of the characters and the symbolic energy of the installation. The evening celebrated, in a festive spirit, the encounter between one of the most important figures in Romanian design and the Secretist aesthetic.

“Enjoy the world of fantasy, the universe where imagination can do everything and has no limits. It is a magical world, a world of dreaming, of flowers, of children, of colours… A world where love and joy are the key to happiness. I have worked my entire life for beauty, to make people happy, and this decor is part of that mission a reminder of the power that beauty holds in our lives,” said Doina Levintza.