In an increasingly fast-paced daily rhythm, small moments of indulgence become essential. Rituals Cosmetics and Velocità propose a moment of balance, in which wellbeing takes on an unexpected form: a sensory experience that brings together the world of personal care and the pleasure of a refined dessert.
From 1 May to 17 May, Velocità customers at the Calea Victoriei location are invited to discover Rose Sorbetto, a delicate creation crafted by Velocità’s gelato makers and inspired by The Ritual of Ayurveda collection. With a subtle and elegant rose note, the new flavour aims to transform a simple gesture into a moment of reconnection an instant in which you pause and give yourself time.
To complete the experience, every cup of Rose Sorbetto purchased comes with a gift: a The Ritual of Ayurveda Recovery Hand Balm 20 ml sample*, perfect for extending the sense of wellbeing beyond the moment spent in the gelateria. The partnership brings to the forefront Rituals’ philosophy of transforming daily habits into meaningful moments, inviting greater presence and balance into everyday life.
Inspired by Ayurvedic traditions, the renewed The Ritual of Ayurveda collection returns with new formulas and products enriched with Indian rose and sweet almond oil, inviting moments of balance, harmony and mindful care every day.
*The campaign is available exclusively at the Velocità location on Calea Victoriei 122. Samples are available during the campaign period, while daily stock lasts. One sample is offered per cup of Rose Sorbetto purchased. The organiser reserves the right to modify or discontinue the campaign without prior notice.
