In this collection, any element can be the protagonist of your outfit—it’s up to you to choose the look that represents you this Valentine’s Day!
Romantic, with a touch of femininity, and charming with a coquettish design, the new Reserved collection for Valentine’s Day is filled with motifs that are undeniably associated with the holiday. It’s perfect for this special occasion, but not only—it can easily be incorporated into your everyday wardrobe.

The collection features hearts in various forms: as delicate patterns, embroideries, or buttons, in red and pink (contrasted against white and black backgrounds), as well as fashionable lingerie-inspired details like fine heart-shaped knits, expressive ruffles, lace trims, delicate ribbons, and wavy piping for a striking contrast.

The collection includes dresses, skirts, tops, sweaters, jeans, and a shirt. The pieces are soft, comfortable, and easy to mix and match into expressive outfits that can take you from morning to an evening out in the city. The designers at Reserved have chosen cuts that accentuate the silhouette—waist, neckline, or hips—while remaining comfortable. Sensuality is also evident in the pleasant-to-touch knitwear.

The styles in the collection are built on contrasts—bold colors with monochrome, shine with jacquard, lightweight and airy fabrics with more structured ones, and silky materials with three-dimensional details.

The collection is available for purchase online and in select Reserved stores.