In our daily routine, the way we wash our hair can be more damaging than we might imagine. The water we use contains high levels of calcium which, as it builds up in the hair fiber, amplifies the effects of damage such as breakage and dullness. Over time, these calcium deposits make hair become stiff, brittle, and worst of all, prone to breaking.
This phenomenon is known as persistent damage, and it is precisely what Kérastase’s Première combats with its revolutionary dual-action repair treatment. Thanks to a high concentration of acids, this treatment not only removes calcium but also reconnects broken keratin bonds.
But the most surprising aspect of Première lies in its formula, based on citric acid, glycine, and peptides. These three powerful substances act in synergy to restore hair to its original strength while making it shine like never before. Thus, Kérastase manages to repair up to 96% of hair damage in a single use, visibly transforming hair texture and strength.
The correct application of the treatment is based on the hair layering routine, the best way to care for hair through three steps: pre-shampoo, which acts as a tonic; shampoo, as a cleansing agent that removes impurities and prepares the fiber to receive the repair products; and conditioner or mask as the final step to nourish and revitalize. And to get that final extra touch that really makes a difference, there are two additional products: the serum and the oil.