London, July 2025 prodrive has redefined the world of high end racing experiences with the launch of its 2025 Refined Racing Simulator, a stunning combination of motorsport grade performance and heritage craftsmanship. Presented at the Bang & Olufsen flagship store in Mayfair, this exclusive piece is more than a simulator it’s a sculptural masterpiece designed to elevate any luxury interior.
British craftsmanship, automotive DNA
The 2025 model continues the vision of David Richards, former F1 team principal, and iconic designer Ian Callum, with enhanced bespoke elements from Britain’s most prestigious artisans:
- Connolly–handcrafted leather interior;
- Pendennis–steam-formed lacquered wooden exterior inspired by superyachts and grand pianos;
- Vaughtons–personalized badging of exceptional quality;
- Bang & Olufsen–immersive sound with Beoplay HX headphones and optional Beosound A9 speaker.
Designed for performance and elegance
Featuring a carbon fiber monocoque chassis suspended within the elegant wooden hoop, the simulator delivers a true to life racing feel with:
- a 49” curved display,
- motorsport-grade steering system,
- an advanced pedal box replicating the dynamics of modern race cars.
Its plug and play setup, requiring only one power cable, makes it as practical as it is beautiful.
A concierge level experience
Every unit comes with a custom-tailored Goodwool cover and is managed through a full concierge service, ensuring each commission is as exclusive as its owner.
Experience it yourself
Starting July 2025, the new Prodrive Racing Simulator will be on display at Harrods and Auto Vivendi, giving enthusiasts and collectors the chance to experience the ultimate fusion of luxury and performance.
