“Blonde” is reinventing itself with Golden Glass Hair
Blondes are making a strong comeback on the elegance runway with Golden Glass Hair from Wella Professionals, the new global hair trend of 2025. Wella Professionals hair color, the world’s number one brand¹ in professional hair coloring service, results in silky, ultra-glossy hair with the sparkling reflections of glass. This trend, set to dominate salons this year, matches the image of the perfect woman in the spring-summer 2025 fashion shows, with shiny hair and fresh, luminous skin. Just like in skin and nail care, the key to perfect shine, like the sparkle of glass, lies in layering. This process starts by creating the perfect base, using Wella Professionals’ extended color palette, followed by a top glaze layer to amplify the shine, using the Shinefinity formula, which has no negative impact on the hair.
Only benefits! Finally, a layer of Miracle Oil Serum, from the new Wella Professionals Ultimate Smooth range, is applied for a glass-like reflective finish. If you want to feel like a star in 2025, choose Golden Glass Hair, with shades specially created for each period of the year, depending on the brightness of the sun. January/February 2025: Apricot Glass Hair and Rose Gold Glass Hair The perfect palette for the start of the year is that of a delicate sunrise, with apricot and rose gold hues, a divine combination of three new Illumina Color shades for the base layer and Shinefinity for the top layer, like a glaze finish to maximize the shine. Three new, modern, and natural-looking shades will create the perfect base. The Soft Sunrise palette forms the base for two key looks when paired with Shinefinity: Apricot Glass Hair and Rose Gold Glass Hair. A perfect upgrade from highlights to a full hair color, or why not, the ideal solution to refresh a balayage with trendy tones. March/April 2025: Honey Glass Hair and Buttery Blonde Glass Hair As we approach summer, we can become even bolder and switch to a brighter palette, suggestively named Liquid Sunlight. In March and April, we’re talking about Blondor Lights covered with Shinefinity to achieve an ultra-customized look. The key words are honey and butter, which were also the inspiration for the key looks Honey Glass Hair and Buttery Blonde Glass Hair, an ideal upgrade for those who want to raise the style bar. May/June 2025: Coral Glass Hair and Copper Glass Hair Specially designed for brunettes and copper or red-haired individuals, these divine looks combine enchanting shades of coral and copper with the Vibrant Sunset palette. Imagine the perfect palette for someone attending a mid-summer festival and wanting to stand out, with intense red and balmy pink shades. Coral Glass Hair is perfect for brunettes wanting a toner upgrade, with a couture finish. Signature services use Color Touch Melt with a top glaze of Shinefinity, for intense vibration and shine. 2025 is gearing up to be the year of shine, with six incredible looks and services prepared for the Spring/Summer season, all offering silky, shiny hair, thanks to the Wella Professionals portfolio, along with Shinefinity Top Glaze and Ultimate Smooth Miracle Oil Serum.
