Prada’s Spring-Summer 2024 campaign, under the creative direction of Ferdinando Verderi and captured by photographer Willy Vanderperre, brings a fresh perspective to the fashion world. This season’s collection emphasizes silhouettes and the unique personalities of the models, a dynamic mix of established and emerging talents including Julia Nobis and Sora Choi. The campaign, which follows Prada’s recent holiday collaboration with Maya Hawke and a winter eyewear release, is distinguished by its minimal yet impactful portraits.

Each image in the campaign is a celebration of individuality, featuring 40 diverse models. These portraits, set against a backdrop of layered ensembles, not only showcase the models’ distinct personas but also the transformative power of fashion. Prada’s latest collection is an exploration of timeless designs reinterpreted through a modern lens, highlighting the brand’s commitment to innovation and personal expression.

This campaign is a clear statement of Prada’s dedication to producing fashion that is more than just wearable—it’s an experience that resonates deeply with the wearer’s identity. Prada reimagines elegance as a dynamic, collective experience, inviting everyone to see fashion as a tool for expressing their truest selves. With this approach, Prada is actively participating in the evolving conversation within the fashion industry, where clothing is both a unifying element and a unique marker of personal style.