#OPIGelColor
Autocorrection. Fixation. Super pigment and shine! Meet our new and improved gel nail polish.
OPI announces the launch of the Intelli-Gel™ GelColor system, a revolutionary new gel product powered by OPI Intelli-Gel™ technology. The new GelColor Intelli-Gel provides flawless results, thanks to its revolutionary self-leveling and fixing formula, for controlled application and a flawless finish. Your favorite OPI shades just got better. The Intelli-Gel™ GelColor system from OPI is an innovation in the gel manicure world and is the secret weapon of any professional in the field. This new generation of GelColor offers an expanded assortment of basic, introductory colors, including 100 classic OPI shades, among the best-selling ones. The formula’s ultra-rich pigment and amazing shine provide a more intense and richer color than ever before, for three weeks of professional wear. Additionally, GelColor Intelli-Gel now has a new vegan formula (free of animal-derived ingredients or by-products) and is free of HEMA (2-hydroxyethyl methacrylate) and other acrylates that can cause allergic reactions. The updates don’t stop here: GelColor Intelli-Gel now also features a new brush with a revolutionary design – Intelli-Brush™. This has a patented central shaft with a central channel, which allows for effortless product pick-up, control, and flow, all to ensure nail coverage in a single stroke. The Intelli-Gel™ GelColor system offers flawless application for professionals and better results for their clients. “I can confidently say that the Intelli-Gel GelColor system is the smartest OPI gel yet,” remarks Sarah Fairneny, Vice President of OPI Research & Development. The OPI Intelli-Gel technology – a system made with a network of responsive gel molecules that adapt to every movement – self-corrects with every application, eliminating streaks, and the carefully designed Intelli-Brush makes application effortless. Its high viscosity ensures that the formula stays put, providing high precision. The enhanced mix benefits from rich pigmentation for a superior color experience, which we know professionals and their clients will love. “We have also created a vegan, HEMA-free formula, which offers a superior application experience for professionals. This new standard for GelColor was developed by our OPI team of scientists who spent thousands of hours researching alongside nail professionals. The result? Our launch is the most intuitive and performance-based in history,” adds Fairney. “I am very excited about this new relaunch of the GelColor system. Being the world’s #1 professional brand for nail care and a company born in the service of nail professionals, the ability to offer unmatched quality for both technicians and their clients is so important. The Intelli-Gel GelColor system offers brighter, richer shades, with superior color coverage and a smoother and more even texture for nails and nail art, which will exceed expectations,” states OPI co-founder and brand ambassador Suzi Weiss-Fischmann. The wide range of color options, selected for every skin tone, includes 71 high-pigment creams and 29 high-performance effects. In the new GelColor palette, 98 shades perfectly match the original Nail Lacquer colors, 73 pair with the shades from the Powder Perfection dip system, and 42 are similar to the premium Infinite Shine lacquer. Additionally, the Intelli-Gel GelColor system features a new base and three new nail top coats, specially created for this service. With the OPI GelColor Intelli-Gel system, the potential for nail art is unlimited. OPI has enriched the pigment in each shade for richer and fuller color coverage of the gel in just two coats. Users can now create precise designs with clear, intensely colored strokes, thanks to the new formula and innovative Intelli-Brush. The OPI GelColor Intelli-Gel system is a professional service exclusively intended for nail salons. OPI is guaranteed only when purchased through authorized professional cosmetic stores and prestige shops, not from a pharmacy, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!
