Kiss Bedsheet Nails Goodbye!
#OPIRapiDry
OPI presents the newest and most innovative range in its portfolio, RapiDry, an exclusive collection of 30 shades + a clear top coat, with a 3-in-1 formula, for shiny and durable nails, ready in 60 seconds and lasting for days. OPI’s iconic Drip Dry Drops pair with quick-drying solvents to guarantee a perfect and uniform color in just one coat, smudge-free, and drying in just 60 seconds.
The RapiDry formula is vegan and “9-free” (not tested on animals), with a glossy finish that dries the shades. RapiDry includes a fresh range of exclusive colors co-created with and for Generation Z. The palette includes bright, neutral, and classic shades in glossy, glittery, pearlescent, metallic, and creamy finishes. The playful and colorful shades allow for unique expression (Within Peach, Haul Sass), while the glossy finishes and candy-colored pastels are inspired by the virtual world (Stop, Drop n’Whoa, Flash n’ Flirty). At the foundation of the collection, there are shades of blue, green, brown, and black (To Dry For, Hi, Speed!) that evoke nature. The collection’s names are puns themed around the formula’s quick drying time.
The RapiDry range is versatile, allowing for a quick, on-the-go look. Apply a single coat of color for a flawless manicure in 60 seconds. A second coat of color provides 5 days of wear. The base coat and top coat are optional. Clearly Fast, a 3-in-1 quick-drying clear base coat, can be used as a base coat, clear lacquer, or top coat, offering clear shine, designed to shine, seal, and protect. For an even quicker drying time, OPI also offers the iconic RapiDry Quick-Dry Top Coat, which dries nails in 30 seconds and provides intense shine protection.
In addition to the smudge-free color, RapiDry includes a special Rush Brush™ with 200 extra bristles and a short, wide fan for quick and even application. The application is quick and easy – just one coat of color – and done! The base coat and top coat are optional, making RapiDry ideal for quick color changes and on-the-go looks.
With RapiDry, the iconic OPI bottle is redesigned for on-the-go use. The new silhouette features a slim bottle, and the iconic cap has an iridescent ombré design. The bottle and cap are made from 20% and 30% post-consumer recycled materials, respectively.
“The launch of RapiDry is a huge moment for OPI. Now, DIY enthusiasts can enjoy the professional quality for which OPI is known, in a formula ideal for those of us who want to change our look quickly and easily,” exclaims Suzi Weiss-Fischmann, Co-Founder and Brand Ambassador of OPI. “With the new brush and formula, just one coat of color is needed for a beautiful manicure/pedicure. After 60 seconds, you can get dressed, grab a snack, put on your shoes, scroll through TikTok, go to class and say goodbye to bedsheets on nails.”
“RapiDry includes a range of exclusive colors that you can’t get in any other OPI formula, offering consumers the shades they want without waiting for them to dry and without the risk of smudging. There are six remarkable shades in this new formula,” shares Jill Bartoshevich, global director of OPI for Color Equity. “The hero shades of the collection include pink (ASAPink), red (Secs Appeal) and peach (Within Peach), which offer fun and saturated colors. Pastels with shiny effects (Flash n’ Flirty and All Dry n’ Mighty) are inspired by a futuristic digital world. Earthy green (No Further Delays) and brown with golden glitter (Awe of a Sudden) ground the palette with tones that evoke nature and spirituality. The glitters and transparent shines in the collection are designed to be worn alone or layered over the crème shades to create a unique effect.”
The 30 RapiDry shades include:
- ASAPink: Make a quick exit wearing this pink shade.
- Within Peach: A mature orange with a juicy sheen. Isn’t that peachy?
- Proceed with (No) Caution: A yellow that leaves no traces? Safe deal.
- Screen-Grab Green: A creamy green full of energy, no breaks to check your manicure.
- Bright Back at It: Choose this purple shade and walk out the door immediately.
- Snap Your Fingers: Oh, snap! This blue doesn’t stretch but always impresses.
- No Further Delays: Now we’re boarding and starting to explore the world in this creamy green.
- Cheers to No Smears: Cheers to a glossy shade that dries without smudges!
- Stun n’ Done: Just a peachy gloss! This shiny shade is a quick and elegant hit.
- Speed Date Me: It’s pink! No, it’s purple! Actually, this shiny shade is already dry.
- Flash n’ Flirty: A silvery shine that flirts with blue, but settles quickly.
- Fuego On-the-Go: It’s like a hot sun that dries. You’re in full glory with this red shine.
- Ring the Alarm: NOT a false alarm. You CAN wear a red shine without smudges!
- Secs Appeal: It can be quick and good, just ask this creamy and sexy red.
- Skip a Beet: This creamy red moves to your rhythm, but never budges.
- ll Touchy Feely: A peachy shine that you can touch without leaving traces.
- Quick Sand: A sandy cream that dries quickly and in a hurry!
- Can’t Hardly Wait: A glossy bronze cream that doesn’t reflect smudges? It aligns!
- Fast Foodie: We’ll take a brown cream with extra golden shine, please.
- Awe of a Sudden: Just a creamy, intense brown? Plot twist: a splash of pink!
- Impromptu You: We interrupt your regularly scheduled manicure with this creamy brown.
- Dry and Dash: Wake up and shine! Warm up with this shiny pink cream.
- Haul Sass: Ready, set, the manicure is done! Paint and show up in this creamy color.
- Speed of Bright: This little travel blue changes with the light and dries in record time!
- Freeze n’ Thank You: Put the smudges on ice and freeze your tips with this pearled blue.
- Stop, Drop n’ Whoa: Apply this gray shine with a hint of pink to look great.
- To Dry For: Hello to quick drying. Keep your elegance with a full blue cream.
- All Dry n’ Mighty: Feel proud (without malicious smudges) in this holographic blue.
- Hi, Speed!: Go at the speed of brown with a cream that keeps up.
- A Sliver of a Sec: It might be a silvery shine, but it dries in record time.
