Nioxin, the No. 1 professional brand¹ for thicker and fuller hair, reveals a new, fresher and more innovative identity, perfectly aligned with its first global partnership with dermatologists and the “Got 30 Days?” campaign.
Nioxin®, the No. 1 professional brand¹ for thicker and fuller hair², has introduced a new brand identity, featuring a fresh look across all channels—from products, packaging, points of sale, and communication—now available in Romania.
Built on a strong legacy of scientific research in identifying solutions for sensitive scalp and hair loss, Nioxin now announces its global partnership with renowned dermatologist Dr. Jenny Liu. The purpose of this alliance? To educate and propose professional solutions to consumers concerned about scalp and hair health.

Dr. Liu is passionate about the well-being of skin and hair, especially for people struggling with hair loss, an issue she frequently encounters in her professional practice.
“I am absolutely thrilled to work with Nioxin®, a brand I have been recommending for years (since my residency) to patients dealing with thinning and hair loss,” said Dr. Liu. “With Nioxin®’s innovative approach and dedication to scalp and hair excellence, I’m excited to help more people experience their best hair days to come.”
Nioxin® has also launched a new global marketing campaign, “Got 30 Days?” with its first brand message, “Nioxin® Grows Results™.” The campaign showcases top kits, emphasizing that a lot can happen in 30 days—and thicker, fuller hair is one of them. The digital campaign highlights the progress and joy consumers experience with thicker, fuller, and denser hair in just 30 days, proving that indeed “Nioxin® Grows Results™.”
“The brand’s refreshed look represents the joy that comes with realizing you can have thicker and fuller hair,” said Sylvie Biragnet, SVP Global, Prestige Care Brands, Wella Company. “In just 30 days, Nioxin® gets to the root of the issue for results that consumers can see and feel.”
For more information and where to purchase Nioxin®, please visit https://nioxin.professionalbrands.ro/ or join the conversation on Instagram, Facebook, and TikTok @Nioxin.