Nioxin, the #1 professional brand¹ for thicker and fuller hair, launches its first anti-hair loss shampoo—clinically proven to help hair grow (*1) stronger from the root.
Nioxin® announces the release of its first active anti-hair loss shampoo, specially formulated to treat hair loss in 12 weeks. With Nutractive Complex™, a unique blend of caffeine, niacinamide, and patented Sandalore™ technology, the new formula offers the power of a serum in an easy-to-use shampoo.
“The launch of our first active anti-hair loss shampoo provides people dealing with hair loss with a quick and easy solution to strengthen their hair from the root and combat hair loss simply by washing it,” said Sylvie Biragnet, SVP Global, Prestige Care Brands, Wella Company.
“Time resources for personal care are becoming more limited, but with our new shampoo, consumers can feel confident they are getting more benefits from their daily shampoo.”
The innovative launch, scheduled for Hair Loss Awareness Month, marks Nioxin®’s commitment to leveraging advanced scalp research to develop superior products for thinning hair and scalp care needs.
This revolutionary shampoo streamlines hair care with the potency of a serum in a daily-use product for proven results you can see and feel. A recent clinical study showed visible results for 93% of people experiencing hair loss.
The anti-hair loss shampoo is both clinically and dermatologically tested. Nioxin® announced a new global partnership with board-certified dermatologist Dr. Jenny Liu to promote education on scalp and hair health. Dr. Liu explains: “Hair loss can be very traumatic, and as a dermatologist, it is one of the most common conditions I treat in my practice. What I particularly like about this new product is that it focuses on scalp health as the first step to growing strong, healthy hair. By nourishing the scalp, the anti-hair loss shampoo helps reduce hair loss and promotes stronger hair growth from the root.”
When paired with Nioxin’s anti-hair loss serum, results are up to 10 times stronger than using the shampoo alone. This intensive treatment thickens hair from the first use while strengthening it, helping to reduce hair loss.
For more information and where to buy Nioxin®, please visit https://nioxin.professionalbrands.ro/ or join the conversation on Instagram, Facebook, and TikTok @wella https://www.instagram.com/wellahair_ro/ and hear from consumers who have experienced the results.
1* – Not a hair growth product
2* – Based on a 48-week clinical study on 30 consumers experiencing hair loss
3* – After 12 weeks on 30 consumers experiencing hair loss
4* – Based on Wella Master USD sales from the 2022 hair care study for the hair color products category published by Kline
