New Illumina Color from Wella Professionals

For the Brightest Hair Color Available

New Illumina Color from Wella Professionals

For the Brightest Hair Color Available

New Illumina Color from Wella Professionals

For the Brightest Hair Color Available

Imagine a hair color that highlights both lights and shadows. An event color, created by hair dye inspired by makeup and daily life. Can’t picture it? Try again! If not, let us introduce you to the new Illumina Color, the latest permanent hair color from Wella Professionals, designed to provide you with the brightest hair color you’ve ever seen.

The new Illumina Color formula is based on the groundbreaking Microlight technology, which allows light to penetrate the hair strand and then radiate from the inside out, creating an unreal luminosity effect.

Illumina Color incorporates Metal Purifier technology, preventing hair damage by eliminating metals present in the hair strand. And the good news doesn’t stop here. Illumina provides up to 100% gray coverage and can lighten hair up to 3 tones, enhancing and improving hair color intensity.

Its vegan formula is a significant benefit for maintaining the health and integrity of your hair, and the new shades available in the color palette are like a kaleidoscope.

As we mentioned, the main asset of Illumina Color from Wella Professionals is that it offers extraordinary light reflection, a natural shade, and excellent hair quality, allowing you to shine brightly.

Illumina Color Speaks of Understated Luxury

In 2024, fashion and elegant looks are no longer about loud statements to draw attention. Now, you need confidence, subtlety, and expertise. The trend is different, and it requires you to be impeccably simple and elegant.

Color That Inspires

Illumina Color features a color inspired by makeup. A color that doesn’t look like the hair is dyed. It’s naturally luminous. Incredibly comforting.

Wella Professionals stylists believe that every look can be personalized, tailored to a woman’s desires and her dreams. With Illumina Color, you have access to two color palettes – warm colors and cool colors.

How to Achieve the Brightest Look?

Today, more and more women want enhanced color results and are willing to pay more for natural-looking styles. Illumina Color offers freedom and suits every one of us, with a compact yet modern palette where each shade creates a multidimensional finish with a 100% natural appearance.

Yes, Illumina is the brightest hair dye in the Wella Professionals portfolio. When will you try it?

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