MODIVO campaign – Festive season 2024

MODIVO campaign – Festive season 2024

MODIVO campaign – Festive season 2024

The new MODIVO campaign captures the essence of the holidays, focusing on what truly matters – relationships and moments shared with loved ones. MODIVO inspires us to create special memories that stay with us forever, all while showcasing a unique and authentic style. Fashion and trends, though expressive, are merely a vibrant backdrop this time, highlighting the joy of shared time, filled with conversations and moments of relaxation.


When it comes to trends, the MODIVO campaign brings them to the forefront with flair. Texture and pattern combinations stand out – from soft furs and velvet to leather and classic knits inspired by retro style. Classic cuts, such as puffed sleeves, delicate bows, and velvet fabrics, pay tribute to vintage fashion, which is making a strong comeback.

MODIVO adds a touch of sparkle – from sequins to shiny fabrics, balanced by the contrast of heavier materials. Multiple layers, oversized cuts, and menswear-inspired suits with broad shoulder lines dominate the scene. For the perfect holiday dress, this year’s choices include designs with spectacular draping and asymmetric cuts. Details that steal the show include scarves, bold geometric jewelry, retro handbags, and gloves, all taking center stage as accessories.


Color Palette and Inspirations for the Festive Season

The dominant colors include green, brown, burgundy, and powder pink, alongside classic shades of black, beige, and gray. Monochrome sets continue to be in high demand, and this season, we focus on intense red tones or sophisticated gray hues.

The trendiest clothing, footwear, and accessories for the holidays can be found on MODIVO’s website, mobile app, and in physical stores located in major cities.

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