Mercedes-Benz opens a new MANUFAKTUR studio and expands the MANUFAKTUR range

Mercedes-Benz opens a new MANUFAKTUR studio and expands the MANUFAKTUR range

Mercedes-Benz opens a new MANUFAKTUR studio and expands the MANUFAKTUR range

  • Craftsmanship at its finest: With a new exclusive customer experience, Mercedes-Benz strengthens the Sindelfingen plant’s role as a global hub for configuration.
  • New production technologies: Innovative production matrices and the advanced PixelPaint process are being used for the first time in the new MANUFAKTUR Studio.
  • The Mercedes-Benz S-Class will be available worldwide starting in 2025, offering an extensive range of new MANUFAKTUR colors and premium interior options.

Bucharest, December 6 – “Made in Sindelfingen” has long been a mark of quality for Mercedes-Benz customers, synonymous with precision and exclusivity. It’s where flagship models like the S-Class are crafted in the ultra-modern Factory 56. However, Sindelfingen is not just the birthplace of the S-Class—it’s also home to MANUFAKTUR, Mercedes-Benz’s bespoke configuration and customization program.

Here, skilled employees bring expertise in textile finishing, interior features, and custom painting to personalize top-tier vehicles. Through the continuous strategic development of the MANUFAKTUR program, Mercedes-Benz advances its tradition of craftsmanship and solidifies Sindelfingen’s position as a luxury vehicle production hub.

Customers with exclusive customization needs can now explore the MANUFAKTUR program firsthand at multiple locations within the Sindelfingen plant complex, including the traditional Center of Excellence, the MANUFAKTUR area, and the newly opened MANUFAKTUR Studio, officially inaugurated on December 5, 2024.

“In our new MANUFAKTUR Studio, located at the heart of the Sindelfingen plant complex, we offer our customers an exclusive space to experience the highest level of product personalization. By expanding the MANUFAKTUR experience, we strategically develop the location and reinforce the quality benchmark of ‘Made in Sindelfingen.’ Here, we blend traditional craftsmanship with innovative, digital production processes,” said Jörg Burzer, Member of the Board of Management of Mercedes-Benz Group AG, Production, Quality & Supply Chain Management.

A Tailored Experience for the Most Demanding Customers
“Our MANUFAKTUR program gives even the most discerning customers the opportunity to customize a selection of vehicles to their liking. Whether it’s choosing unique exterior colors or exclusive interior materials, the MANUFAKTUR program offers countless options to create the car of their dreams. Due to the program’s success, we are now expanding it further. Customers can witness in real time how their dream vehicle comes to life in the MANUFAKTUR Studio. Here, bespoke features crafted in MANUFAKTUR are installed on their vehicle. Additionally, starting next year, we are delighted to offer a variety of new exclusive colors and interior features under the MANUFAKTUR brand for the S-Class lineup,”** said Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH and Head of the Mercedes-Benz G-Class & Mercedes-Maybach divisions.

After configuring their dream vehicle at the Center of Excellence, customers’ selected components are crafted with precision and care at MANUFAKTUR through a meticulous manual process. In the new MANUFAKTUR Studio, customers can watch their vehicle being customized to their specifications in real-time. Both locations combine skilled craftsmanship, attention to detail, and cutting-edge production technologies to turn customers’ dreams into reality.

MANUFAKTUR: Skilled Hands as the Most Valuable Tools
The MANUFAKTUR team consists of highly trained and experienced specialists. Their artistry is reflected in the exceptional quality of their work. Skilled hands are the most valuable tools here. From leather upholstery and cutting to embroidery and stitching, all interiors are finished with care and millimeter precision. This applies to small, intricate details as well as larger components, such as crafting a leather roofliner sewn from numerous individual pieces.

Continuous digitization accelerates MANUFAKTUR processes and significantly contributes to quality assurance. Artificial intelligence optimizes workflows by detecting small imperfections in materials, such as leather, with speed and accuracy, reducing employee workload.

Studio MANUFAKTUR: Customization Beyond Model Series and Production Plant
The innovative production matrix at MANUFAKTUR Studio enables the customization of up to 20 vehicles per day, regardless of model series. The flexible production structure has been entirely reorganized. Using Autonomous Guided Vehicles (AGVs), customers’ vehicles are transported between different production stations as needed, independent of fixed sequences. Each of the nine stations at Studio MANUFAKTUR can be used by AGVs and operates independently of cycle times, ensuring efficient installation of customized features.

This process is supported by the “digital twin,” a virtual model used to monitor and optimize every production step. Last-minute equipment changes are also possible. All production stations are connected through the MO360 platform, Mercedes-Benz’s internal digital production ecosystem, allowing all employees to access real-time data.

PixelPaint: An Innovative High-Resolution Painting Process
PixelPaint technology revolutionizes multi-color vehicle painting options while using fewer resources. Inspired by the functionality of an inkjet printer, this advanced technology applies high-quality paint directly onto the vehicle’s bodywork with extraordinary precision. It enables customized designs to be applied with exceptional accuracy, perfect for individually crafted dream vehicles. Customers can request unique design elements for their cars, limited only by technical feasibility.

Expanding the MANUFAKTUR Range for Mercedes-Benz Luxury Models
The MANUFAKTUR customization and configuration program offers a continuously growing range of options for selected Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach models. The MANUFAKTUR portfolio includes exclusive materials, colors, and finishes that go beyond standard options, creating a highly personalized experience.

The focus is on expanding customization options for premium customers. Starting in 2025, the S-Class lineup will feature a variety of new exclusive colors and additional options under the MANUFAKTUR program. As the pinnacle of the Mercedes-Benz brand, the S-Class showcases the extensive customization possibilities offered by MANUFAKTUR. With these ongoing product enhancements, the S-Class will remain attractive and competitive throughout its lifecycle. A similar expansion is planned for Mercedes-AMG sports models.

Since the MANUFAKTUR program is highly popular among customers—accounting for over 30% of premium segment vehicle sales in the first half of 2024—the goal is to further expand the program to include the S-Class lineup and beyond.

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