- The winner will receive a financial grant of 5,000 euros from Mercedes-Benz, entrepreneurial services provided by Banca Transilvania, and mentoring sessions with Andreea Bădală, the creator of the renowned fashion brand MURMUR.
- Finalists will present their collections on the runway of Mercedes-Benz Bucharest Fashion Week in front of the jury.
- After the event, the public will have the opportunity to discover the finalists’ works at Băneasa Shopping City.
- Applications can be submitted on the official event website, in the dedicated section: https://mbbfw.ro/talent-award
Bucharest, August 9th: Mercedes-Benz Romania announces the launch of the Fashion Talent Award, a competition for young designers, held on the occasion of Mercedes-Benz Bucharest Fashion Week 2024. The contest is dedicated to students and graduates of Arts and Design faculties in Romania and young designers who have launched their own fashion brand in the last 3 years.
Mercedes-Benz, a global supporter of creativity, innovation, and elegance, reaffirms its commitment to supporting the emergence of new talents in a constantly changing world. With a long tradition of supporting the arts and creative industries, the company is a proud architect of creativity and excellence.
Mercedes-Benz is a partner of over 60 fashion platforms worldwide and has created a stage for visionary designers, celebrating their ideas and creativity. Now, this tradition is being brought to Romania through the Mercedes-Benz Fashion Talent Award (MBBFW).
Just as Mercedes-Benz vehicles combine elegance and functionality through their innovative design, the brand extends its support to young creators with fresh visions, bringing a lasting and significant impact on the creative industry.
About the Fashion Talent Award Applications
Applications begin on August 9th and end on September 9th, after which the jury will review and deliberate on the submitted proposals. In mid-September, the 8 finalists advancing in the competition will be announced. These finalists will benefit from a workshop coordinated by Andreea Bădală, the creator of the MURMUR brand, where they will have the opportunity to develop their competition pieces alongside an established designer. In this creative workshop, participants will explore new techniques and perspectives in design, working closely with Andreea Bădală to turn their innovative ideas into remarkable creations.
Additional details and the registration form are available on the official page https://mbbfw.ro/talent-award.
Participants can only submit clothing items for adults, excluding footwear, accessories, and wedding dresses. Eligible participants include students and graduates of Arts and Design universities in Romania, as well as young Romanian designers with a fashion brand launched in the last 3 years. The application requires the submission of three sketches illustrating complete outfits and, optionally, a short video presenting the collection concept.
It is important that the submissions adhere to the selection criteria, which include originality, conceptual coherence, artistic vision, quality of execution, and the integration of sustainable techniques and materials.
Judging Period and Fashion Talent Award Prizes
After the first round of judging, 8 finalists will be selected. They will have the opportunity to create the 3 outfits proposed during the competition registration process, which they will present at Mercedes-Benz Bucharest Fashion Week, in front of the jury and the public.
The winner will be announced on October 18th during the inauguration of The Fashion Talent Gallery at Băneasa Shopping City. The prize includes a financial grant of 5,000 euros offered by Mercedes-Benz Romania, a package of 3 entrepreneurial services of choice from Stup Banca Transilvania’s offer, along with 6 mentoring sessions over 6 months with Andreea Bădală, the creator of the MURMUR brand. Furthermore, Băneasa Shopping City will display the creations of all 8 finalists from October 18th to 30th in the dedicated space.
About Mercedes-Benz Bucharest Fashion Week
Mercedes-Benz Bucharest Fashion Week promises a spectacular edition, with impressive fashion shows, memorable moments, and unique events. Participants will have the opportunity to discover the latest fashion trends and interact with renowned designers such as Maria Lucia Hohan, SeenUsers, Rhea Costa, Almaz, MURMUR, Manuri, Carmen Secăreanu, Ami Amalia, and many others. These designers will present their latest collections during the Runway Fashion Shows, both on the main stage and at private events, one of the three pillars of the event.
The events surrounding Mercedes-Benz Bucharest Fashion Week will take place in iconic locations in Bucharest, such as La Mița Biciclista – Creative Establishment, UNArte, Intercontinental Athenee Palace Hotel, the National Museum of Art of Romania, the Romanian National Opera, the Military Circle, and the Romanian Athenaeum.
