Mercedes-Benz Bucharest Fashion Week 2024, the most important fashion event in Romania, begins tomorrow and runs from October 15-18, transforming the heart of Bucharest into a vibrant runway with global echoes. The event brings Romanian design alongside the major fashion capitals. Among the institutional partners are the Embassy of Italy, the Italian Trade Agency, and the Camera Nazionale della Moda Italiana, organizer of Milano Fashion Week®.

The event connects designers, buyers, publications, media, and academics to support fashion in Romania and the region. It brings together brands, local designers, and potential international buyers, promoting “Made in Romania” on global stages. Eight international magazines from five countries, along with over 40 buyers and showrooms, have confirmed their participation, joined by designers from Georgia, Ukraine, and Italy, as well as stylists, influencers, and photographers from four countries.

RUNWAY FASHION SHOWS The latest collections of Romanian and Eastern European designers will be showcased in live shows, taking place in both historic buildings and unconventional spaces, creating a genuine fashion district in the center of the capital.

At the Royal Palace, in the Throne Room, the shows of Litkovska, Gudu, Keburia, Murmur, Carmen Secăreanu, Rhea Costa, Ami Amalia, Katea Gri, and Elena Reva will take place. The special guest of the first day is Romeo Gigli, alongside designer Alessandro dei Benedetti. A spectacular show by Nissa will be held in the Marble Hall at Casa Presei Libere. The Manuri collection will be presented at S.E.N.A.T. Gallery, while Nicodim Gallery will host creations by Almaz.
The Italian Embassy in Bucharest will host the star show of the event, featuring the collection of the famous international house Ermanno Scervino.
These shows are dedicated to event guests, but there will also be events open to the general public, offering a carousel of unique experiences for Bucharest.

Fashion Area BFW George Enescu Square becomes the central point for fashion enthusiasts on October 16 and 17, offering live streaming on a giant screen of all the shows from Fashion Week. Visitors can enjoy interactive activations, lounge areas, and bars, alongside the event’s partners: adidas, Glo, Glow Healthy, Fashion Days, Banca Transilvania, NN, Pepsi, and Peroni.
The Mercedes Benz area will feature two cars, along with a gallery exploring the connection between cars and fashion. Admission is free for those over 18, with registration at https://mbbfw.ro/fashion-area.

FASHION EXHIBITIONS AND INSTALLATIONS
Fashion Space at Galateca, open to the public on October 16 and 17, from 12:00 to 19:00.
A special installation, called Ressurected Wardrobe, will showcase the creativity of five Romanian brands — V, Borbala, ARSENE, VOL by Bianca Taban, and Medeea — displaying pieces from their collections, as well as two upcycled outfits created in collaboration with Auchan. The Ukrainian brand Kacharovska, known for quality footwear and accessories, will also be present at Fashion Space.

Moldavian Corner at Artmark, open from October 15-18, between 12:00 and 19:00.
Moldavian Corner presents the distinct identity of Moldovan fashion through creative installations. Designers such as Constanzia Yurashko, Valentina Vidrașcu, Yulia Efros, and Liudmila Storojuc bring refined interpretations of contemporary design, combining tradition with innovation and highlighting the avant-garde creativity of Moldovan fashion.

Fashion Panorama – The Italian New Wave, an exhibition curated by Vogue Italia, 2/3 Gallery, open to the public from October 16-29, from 12:00 to 20:00.
Fashion Panorama is a traveling exhibition exploring contemporary Italian fashion through the vision of 10 unique brands. In a world where fashion plays an increasingly important role in defining identity, these brands combine tradition with innovation, redefining “Italianity.” The exhibition reveals the personal universe of each brand, offering insight into their evolution and how they tell the story of today’s Italy.

Talk With a Stranger by Seen Users at MNAR – Royal Living Room, open on October 16-17, from 11:00 to 18:00.
The “Talk with a Stranger” installation invites visitors to reflect on changes in communication in the digital age, highlighting the decline of phone conversations in favor of text messaging. The project explores the connection between fashion and art, challenging viewers to rethink the role of clothing in defining identity.

EDUCATION AND SUSTAINABILITY
The FASHION IMPACT Sustainability Conference, taking place on October 16 in the Royal Living Room of the Royal Palace, is a landmark event within MBBFW. It will bring together designers, producers, international sustainability experts, authorities from Romania and Italy, specialists in green claims regulations, as well as representatives of major multinational companies and KOLs dedicated to a sustainable future in fashion and lifestyle.

NABA Talks, a series of meetings between professors Valentina Torricelli (NABA Milan professor and founder of TrendingNOW) and Valeria Battel from NABA Milan, will provide insights into the evolution of retail in the digital age, addressed to students from UNARTE and UAD.

TRADE AND DESIGNERS SHOWROOM
On October 18, designers featured in Fashion Week will have the opportunity to engage with and present their collections to over 40 international buyers attending the event in Bucharest. These include representatives from major retail chains, department stores, and showrooms from Milan, New York, London, Paris, and Osaka.

Event Sponsors Title Sponsor: Mercedes-Benz
Institutional Partners: Camera Nazionale della Moda Italiana, Embassy of Italy, Italian Trade Agency, Bucharest City Hall/ARCUB, Istituto Italiano di Cultura di Bucarest, Confindustria, Embassy of Moldova, Embassy of Ukraine, Embassy of Georgia
Academic Partners: UNArte, NABA, UAD
Sustainability Partner: Auchan
Main Partners: Banca Transilvania, Fashion Days, Raffaello, glo, Băneasa Shopping City, Filorga, Glow Healthy, Isdin
Partners: NN, Peroni, Pepsi, Vodafone, adidas, Schwarzkopf Professional, PUPA Milano, Wizz Air, Anastasia Beverly Hills, Endorphin Lab, Terminal of Fashion, Evian, Martini, Euromedia, Carpet & More, Divani & Sofa, Bucharest Airports, Media Trust
Official Knowledge Partner: Ernst & Young