LEBRAND x RESERVED is a limited edition capsule collection that blends the DNA of the two Polish brands and marks a new collaboration created in the spirit of co-creation. It is a summer story about freedom and sunshine a collection with a holiday vibe, sitting at the boundary between urban and beach style. LEBRAND and RESERVED fans will discover with pleasant surprise that the selection also includes pieces for men and children, as well as accessories.
But who is the LEBRAND x RESERVED woman? According to Paulina Pyszkiewicz, CEO of LEBRAND, she is a woman conscious of her own style, with a well-defined modern aesthetic sensibility, who looks for clothes that naturally combine urban character with everyday ease. The collection created together with Reserved reflects exactly this spirit: pieces designed for summer days spent on the move from the city to the beach, from the morning coffee to sunset always with a feeling of freedom and natural elegance.
The women’s selection includes light tops and dresses, such as a lime mini tunic or a sensual brown dress, with a fluid neckline and generous cut. The collection also proposes openwork knitwear, as well as an original reinterpretation of the iconic paisley print, created especially for the LEBRAND x RESERVED collaboration. The motif appears both as prints and as 3D textures applied to materials.
Asymmetric tops, designed to be worn with linen trousers, reinterpret a silhouette already familiar to LEBRAND fans. The men’s line includes sets inspired by the brand’s iconic pyjamas, with pearl-style buttons and relaxed trousers. Coordinated sets also feature a signature specific to LEBRAND. A small interesting detail: the men’s set is actually designed in a unisex manner, for a more relaxed approach to the entire capsule.
For children, the brands have prepared mini-me T-shirts, perfectly coordinated with the adult versions.
Holiday style also calls for practical accessories. The collection includes a shopper bag suitable for both beach and city, scarves that can be worn as a pareo or headband, swimwear (the bikini is reversible!) and a beach poncho with a raised paisley texture.
“The collection was born from the natural meeting between the aesthetics of the two brands and the shared desire to tell a summer story,” says Paulina Pyszkiewicz, CEO of LEBRAND. “For me, the most inspiring aspect was the intersection between two worlds: sophisticated forms and everyday functionality, complemented by access to exceptional techniques and carefully selected materials, as well as the collaboration between a niche brand still in full development and a large-scale organisation. RESERVED’s scope, well-structured processes and procedures brought a new perspective and a different energy to the project.”
All pieces in the collection are made from certified, high-quality materials, pleasant to the touch and easy to wear without ironing, such as crochet, linen and crêpe cotton. It is a practical solution for holiday luggage, where comfort and functionality often redefine clothing choices. The collection includes breathable voile, pre-softened linen, lyocell, ecovero and organic cotton.
The chromatic palette reflects the preferences of both brands’ customers. It combines monochrome white outfits with contrasting prints for those who love colour. The shades are fresh and summery: vibrant lime, deep brown and khaki.
The campaign is the result of close collaboration between the two brands. To highlight the spirit of the collection, the photo and video shoot took place in the sunny landscapes of Sicily. The photographs were taken by Borys Synak, and the video was directed by Adrian Obręczarek. Hair and makeup styling was handled by Aneta Kostrzewa.
