As the fashion world eagerly anticipates the new season, Marc Jacobs steps into the spotlight with a dazzling Spring 2024 campaign, celebrating four decades of trend-setting in the industry. This season’s campaign is a melange of iconic figures and fresh faces, featuring the likes of music sensation FKA Twigs, Hollywood star Dakota Fanning, model Lila Moss, and the legendary visual artist Cindy Sherman, with Marc Jacobs himself adding a personal touch to the ensemble.
The campaign, a visual feast captured by the renowned lens of Juergen Teller, Marc Jacobs’ creative partner since 1998, unfolds against the quintessential urban canvas of the brand’s SoHo corporate office in New York City. The photographs, marked by Teller’s signature candid style, offer a glimpse into a dynamic and creative collective that has grown and transformed along with the brand.
In a striking portrayal for the Spring 2024 ad, FKA Twigs is seen donning the Kiki boots while gracefully flaunting Marc Jacobs’ The Sack Bag, a testament to the campaign’s styling acumen led by Alastair McKimm. The campaign artfully highlights a spectrum of bag designs, notably the Sack Bag, Tote Bag, and Snapshot, each injecting a whimsical twist into the high fashion narrative.
Lila Moss, another prominent face of the campaign, makes a statement with Marc Jacobs’ denim ‘The Tote Bag’, a nod to the collection’s daring and innovative spirit. The assortment of apparel exudes a bold and carefree vibe, with patchwork denim, voluminous outerwear, and laid-back silhouettes defining the essence of effortless SoHo chic.
One of the standout features of the campaign is the Kiki Boot. These towering platform boots have swiftly become a viral phenomenon, symbolizing Marc Jacobs’ audacious and avant-garde approach to fashion. The Spring 2024 campaign continues the momentum from the Resort 2023 campaign, which showcased Kim Kardashian, further solidifying Marc Jacobs’ status as a beacon of contemporary style.
As the brand weaves together a tapestry of 40 years of fashion innovation, the Spring 2024 campaign by Marc Jacobs stands as a vibrant testament to the enduring allure and transformative power of style.