Poetry and the spirit of romanticism capture the essence of the Magda Butrym x H&M collection. To celebrate this highly anticipated collaboration, the historic building of the Nowy Świat Banking and Financial Center in the heart of Warsaw was transformed, blooming with the designer’s iconic rose symbol.
On April 16, guests such as Jessica Mercedes, Natalia Szroeder, Dana Rogoz, Flavia Barbu, Deea Codrea, and Ștefania Olariu explored the space turned into a rose garden. The authentic aesthetics of Slavic style were reflected in the curated cocktails and traditional Polish-inspired delicacies.
The event’s atmosphere conveyed a strong sense of connection with the image of the independent woman — the muse behind Magda Butrym’s creative vision. The evening featured special moments, including a live performance by acclaimed Polish artist Bela Komoszyńska, whose hypnotic voice created a mysterious energy, and a DJ set by Leona Jacewska, aka “Charlie.”
Embodying the romantic spirit and elegance of the collection, guests brought to life Magda Butrym’s unmistakable aesthetic by wearing reinterpretations of archival pieces — from floral prints and sculptural shoulders to sensual, feminine silhouettes.
The rose, a central motif in the collection’s creative vision, became a visual anchor of the immersive experience inside the pop-up store, where guests were invited to discover and try on the collection. Soft tones of pink and red filled the space as visitors explored pieces that reimagined Polish femininity, timeless elegance, and architectural fashion.
“Bringing the collection to Warsaw and my home country was truly magical. The energy was electric, and the enthusiasm contagious. To be surrounded by so much love and support throughout the evening? That’s the kind of moment you carry with you forever.” – Magda Butrym
“This poetic collection made Warsaw bloom. The unique atmosphere of the event captured the emotion of community and nostalgic romance — exactly what the Magda Butrym x H&M collaboration stands for.” – Ann-Sofie Johansson, H&M
The Magda Butrym x H&M collection will be available online and in the H&M store at Băneasa Shopping City starting April 24, 2025.
Guests wearing the Magda Butrym x H&M collection:
- Joanna Kulig
- Maja Ostaszewska
- Natalia Szroeder
- Lidia Popiel
- Jessica Mercedes
- Bogna Sworowska
- Vanessa Alexander
- Joanna Horodyńska
- Malwina Wędzikowska
- Lara Gessler
- Julia Banaś
- Angelika Wierzbicka
- Bela Komoszyńska
- Agata Sieramska
- Sylwia Butor
- GR: Evangelie Smyrniotaki / Styleheroine
- TR: Lale Zuzanna Onuk
- RO: Dana Rogoz
